Principal Product Marketing Manager

New York City, NY (Hybrid)

$144K/yr – $204K/yrSenior Level12+ years expFull time

Posted 4 days ago

Job Summary

Own the end-to-end product marketing for Risk & Performance, shaping positioning, messaging, market strategy, GTM, and cross-functional enablement while translating complex risk and analytics into clear narratives for front-office and institutional buyers.

  • Lead market intelligence, opportunity analysis, and customer insights to steer product strategy and campaigns
  • Drive go-to-market planning and cross-functional launches with insurers, hedge funds, asset managers, and asset owners
  • Equip sales with collateral, training, and enablement materials to win in a B2B SaaS fintech context

Job Description

Responsibilities

  • Product Positioning & Messaging: Develop compelling product positioning, messaging, and value propositions that resonate with buyers and decision-makers for our Risk & Performance products. Ensure messaging highlights differentiation and aligns with Clearwater’s unified platform strategy and long-term vision. Translate risk and performance capabilities, such as real-time modeling and Python-based analytics, into clear, compelling narratives for front-office users and quant-driven teams.
  • Market Intelligence & Opportunity Analysis: Conduct in-depth market research and analysis to identify trends, opportunities, and areas for differentiation. Translate insights into actionable strategies for product positioning, enablement, and campaign planning. Share findings with internal stakeholders to influence marketing, sales, and product strategy.
  • Customer-Centric Strategy: Collaborate with customer success, sales, and product teams to build a deep understanding of customer needs, pain points, and workflows, especially those of sophisticated insurers, hedge funds, asset managers, and asset owners. Synthesize customer feedback to shape marketing strategy, inform messaging, and influence product innovation priorities.
  • Go-to-Market Execution: Lead cross-functional teams in planning and executing product launches. Develop and implement GTM strategies and campaigns targeting key verticals and personas, with tailored messaging for insurers, hedge funds, asset managers, and asset owners. Collaborate with demand generation and content teams to develop high-impact materials that foster awareness, engagement, and conversions.
  • Sales Enablement & Collaboration: Equip sales teams with tools, training, and resources to position and sell Risk & Performance products effectively. Create product collateral, presentations, objection-handling guides, and enablement materials.

Requirements

  • Bachelor’s degree or equivalent experience
  • 12+ years of product marketing experience, including owning positioning, messaging, and launch strategy at scale
  • Product marketing experience in B2B SaaS, fintech, or financial technology, selling to investment management firms, insurers, or other institutional buyers
  • Strong understanding of investment workflows, including risk, performance, and front-office modeling
  • Deep expertise in market research, customer insights, and messaging development
  • Ability to distill complex concepts into clear, compelling narratives
  • Strategic, data-driven approach to problem-solving
  • Highly collaborative, with excellent cross-functional communication skills
  • Outstanding writing and presentation skills

Preferred

  • MBA
  • Experience marketing risk, performance, analytics, or portfolio management software
  • Experience marketing to insurers, hedge funds, asset managers, or asset owners
  • Familiarity with quant or Python-based analytics workflows

Benefits

  • Business casual atmosphere
  • Team-focused culture that promotes innovation and ownership
  • Access to cutting-edge investment technology and market leadership
  • PTO and volunteer time off
  • Defined and undefined career pathways: grow your own way
  • Work-from-home Fridays
  • Work-from-anywhere flexibility for up to 3 weeks per year
  • Parental leave
Clearwater Analytics (CWAN) logo

Clearwater Analytics (CWAN)

3.5 Glassdoor

Clearwater Analytics (NYSE: CWAN) is transforming investment management with the industry’s most comprehensive cloud-native platform for institutional investors across global public and private markets. While legacy systems create risk, inefficiency, and data fragmentation, CWAN’s single-instance, multi-tenant architecture delivers real-time data and AI-driven insights throughout the investment lifecycle. The platform eliminates information silos by integrating portfolio management, trading, investment accounting, reconciliation, regulatory reporting, performance, compliance, and risk analytics in one unified system. Serving leading insurers, asset managers, hedge funds, banks, corporations, and governments, CWAN supports over $8.8 trillion in assets globally. Learn more at cwan.com.

Founded in 2004
Boise, Idaho, USA
3.1K employees (57 in marketing)
61% recommend to a friend
67% CEO approval

Salaries

Posted range

$144K/yr – $204K/yr

Taken straight from the job posting.

The middle of this range ($174K) is 8% above the median base salary for Senior Product Marketing Manager roles in the United States ($161K).

Senior Product Marketing Manager median pay in the United States

$161K/yr

Most pay falls between $135K and $179K. Based on 201 salaries.

See all Clearwater Analytics (CWAN) salaries

Marketing Team

Marketing Team Size
44 (1% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$5.5B
Last Raise
$3.5B
Debt Financing, 1 months ago

Funding History

  • Feb 2026
    Debt Financing • $3.5B
  • Dec 2025
    Private Equity
  • May 2025
    Post IPO Equity • $261.8M

Traffic Signals

Monthly Visitors
60.2K
Monthly Google Ads Budget
$45.2K
Traffic Source Mix
Search
34.1%
Direct
55.8%
Referral
8%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~3.1K
Clearwater Analytics (CWAN) logo

Principal Product Marketing Manager

Clearwater Analytics (CWAN) · New York City, NY · Hybrid