Principal Product Marketing Manager

USA (Remote)

$130K/yr – $170K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for a B2B SaaS AI platform, shaping messaging and GTM across omnichannel experiences.

  • Define AI + Omnichannel Narrative and messaging framework across channels.
  • Must-have: 8–12+ years in B2B SaaS product marketing, with AI-powered products.
  • Standout: Influence senior leadership and align PMM, Product, and GTM teams.

Job Description

Responsibilities

  • Define the AI + Omnichannel Narrative
  • Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value.
  • Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels.
  • Create a cohesive narrative that connects product innovation to real customer outcomes and business impact.
  • Lead Omnichannel Storytelling at Scale across touchpoints (web, campaigns, lifecycle, sales, events, partner channels)
  • Ensure consistency and clarity of messaging across a complex, multi-product ecosystem.
  • Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events)
  • Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation.
  • Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution.
  • Influence product direction by bringing market, competitive, and customer insights into roadmap discussions.

Benefits

  • You\'ll get competitive perks and benefits, including health, wellness, and equity, to help you bring your best self to work.
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Attentive

3.6 Glassdoor

Attentive® is the marketing platform that knows personalized customer experiences require both powerful technology and the right people behind it. We help brands unify and deliver personalized SMS, email, and push experiences that drive authentic relationships and revenue growth.To learn more about Attentive or to request a demo, visit www.attentive.com

Founded in 2016
New York, New York, USA
1.5K employees (100 in marketing)
63% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
836.2K
Monthly Google Ads Budget
$736.3K
Traffic Source Mix
Search
35.3%
Direct
53.1%
Referral
7.4%
Social
2.7%
Paid
1.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
75 (5% of company)
Median Career Experience
11.5 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$863M
Last Raise
$470M
Secondary Market, 3 years ago

Funding History

  • Aug 2023
    Secondary Market
  • Mar 2021
    Series E • $470M
  • Sep 2020
    Series D • $230M

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