Principal Product Marketing Manager (AI Gateway)

Responsibilities

• CORE PRODUCT MARKETING RESPONSIBILITIES
• Product marketing and positioning execution
• Translate the approved positioning for Axway’s AI Gateway and the wider Amplify platform into clear product narratives, persona-based messaging, differentiated value propositions, and credible customer use cases.
• Communicate the role of AI governance alongside API Management, multi-pattern integration and enterprise service discovery without confusing product boundaries or overstating capabilities.
• Adapt narratives to technical and business buyers including CIOs, CISOs, architects, AI leaders and integration teams across financial services, manufacturing, healthcare and government.
• Go-to-market and launch delivery
• Own assigned product marketing workstreams for launches and releases: messaging, market-facing assets, FAQs, customer use cases, commercial readiness and coordinated field communications.
• Work closely with Product Management, Sales, Field Marketing, and partner teams to deliver complete assets on agreed timelines and maintain consistent global positioning.
• Hands-on writing and customer proofing
• Personally research, outline, write, refine and deliver high-quality white papers, solution briefs, product presentations, value decks, articles and campaign source content. This is a writing and creation role, not a content coordination role.

Requirements

• 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables.
• Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs.
• Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business, and technical audiences.
• Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms.
• Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials.
• Demonstrated autonomy, prioritization, and delivery reliability across multiple concurrent workstreams.
• Hands-on Analyst Relations experience: direct participation in industry analyst briefings, inquiries, or formal evaluations and personally prepared analyst-facing materials.
• Proven external presenting or speaking experience including industry conferences, webinars, panels or executive events; ability to represent the company independently.

Preferred

• Previous Product Marketing experience within the enterprise software industry, preferably in API Management, Integration, AI infrastructure or closely related technology markets.
• Familiarity with AI security, API security, identity, data governance, iPaaS, hybrid connectivity, or enterprise middleware.
• Experience with regulated-industry buyers and relevant frameworks such as NIST AI RMF, HIPAA, FedRAMP
• Experience with new categories, growth-stage initiatives, global launches, and cross-regional collaboration

Benefits

• health coverage
• retirement plans
• paid time off
• flexible work
• career development
• competitive pay
• global culture perks