Principal, Product Marketing

Chaska, MN (On-site)

$140K/yr – $200K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the services marketing strategy and GTM for offerings that matter to buyers, turning technical capabilities into customer value with segment, industry, and lifecycle tailoring.

  • Growth/Ownership: Define launch plans, packaging, and success metrics for new services and bundles.
  • Sales Enablement: Build ROI tools and enable the field; train teams on use cases and differentiation.
  • Market Insights: Gather VOC, win/loss, and benchmarks to evolve packaging and messaging.

Job Description

Responsibilities

  • Develop clear value propositions, positioning, and messaging for services offerings (e.g., professional services, managed services, support, consulting, lifecycle services).
  • Differentiate services based on customer outcomes, ROI, and business impact—not just features.
  • Tailor messaging by customer segment, industry, lifecycle stage, and buying persona
  • Lead go‑to‑market planning for new services launches, service bundles, and pricing/packaging updates.
  • Partner with Product, Services Delivery, and Sales to define launch plans, offer readiness, and success metrics.
  • Support upsell, cross‑sell, and attach‑rate strategies tied to product and platform adoption
  • Create sales enablement materials, including pitch decks, battlecards, solution briefs, FAQs, and ROI tools.
  • Train sales and partner teams on services value, use cases, and competitive differentiation.
  • Support strategic deals with tailored messaging and value justification
  • Conduct customer research, win/loss analysis, and competitive assessments specific to services.
Entegris logo

Entegris

Artificial intelligence, augmented reality, Internet of Things – these are not just trends, they are drivers changing the way people live across the globe. With these new drivers and the increasing speed of innovation, there comes an expectation for higher-quality, higher-performing technologies at a faster pace. Every day, and for more than 50 years, Entegris’ singular mission has been to help customers utilize our advanced science-based solutions to support demand drivers; to innovate faster and more efficiently; and ultimately to transform the world. Through the power of our solutions and technology expertise, Entegris provides customers with innovative, science-based solutions to their toughest technology challenges. Headquartered in Billerica, Massachusetts, Entegris employs approximately 8,000 people worldwide, with roughly half employed in Asia-Pacific or Europe. With research and development, customer service, analytical labs, and manufacturing in Asia-Pacific, North America and Europe, Entegris supports customers around the globe as they take technology to the next level.

Founded in 1966
Billerica, Massachusetts, USA
6.5K employees (135 in marketing)