Principal Product Marketing

Atlanta, GA (On-site)

$141K/yr – $212K/yrSenior Level7+ years expFull time

Posted 6 days ago

Job Summary

Own activation-volume and subsidy forecasting, design and analyze promotions, monitor competitors, and partner acrossMarketing, Supply Chain, Finance and Sales to align forecasts, inventory, and financial approvals while delivering executive-ready insights.

  • Forecast volume and subsidy by day, device, and sales type
  • Design and analyze promotions and experiments for ROI
  • Coordinate with cross-functional teams to align plans and approvals

Job Description

Responsibilities

  • Volume and Subsidy Forecasting: Own forecast of activation volume and associated device subsidy at the day, device, and sale-type level (for example port-in, general market, upgrade and BYOD). Build, maintain and improve forecasting models using time series and machine learning methods. Reconcile model output against internal forecasts and actuals, and explain the drivers of variance. Conduct scenario analysis for different portfolio pricing scenarios, balancing volumes and expense to meet company priorities.
  • Promotion Lift Analysis and Experimental Design: Design and run tests that measure the lift from one-off and recurring promotions, using methods such as geo-lift, pre/post, difference-in-differences and treated/control comparisons. Turn the results into clear recommendations on promotion effectiveness and ROI.
  • Competitive Intelligence: Monitor competitor pricing moves, new market entrants and OEM news. Use these findings in SWOT analyses and in pricing and promotional strategy.
  • Cross-Functional Partnership: Work with Marketing, Supply Chain, Finance and Sales to line up forecasts, promotional plans, inventory needs and financial approvals.
  • Analytical Tooling and Automation: Build and maintain scalable, reusable analytical tools and data pipelines using Excel/VBA, SQL, Python and Databricks. Reduce manual effort and make results easier to explain to non-technical stakeholders.
  • Communicate Insights: Turn complex analyses into concise, executive-ready summaries, visuals and recommendations.
  • Other Duties as Assigned: Perform other tasks as needed to support the Strategic Pricing function.

Requirements

  • Expert in Excel, including VBA and automation
  • Proficient in SQL
  • Experience with machine learning models and time series forecasting
  • Experience with Python and Databricks
  • Education/Experience: Bachelor’s degree (BS/BA) desired, preferably in a quantitative field such as statistics, economics, mathematics, data science or engineering. 7+ years of related experience in forecasting, pricing analytics or a similar role.

Preferred

  • Experience with experimental design and causal or lift measurement (preferred)
  • Wireless or telecom industry experience preferred.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
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AT&T

3.4 Glassdoor

We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983
Dallas, TX, US
175K employees (6,523 in marketing)
55% recommend to a friend
46% CEO approval

Salaries

Posted range

$141K/yr – $212K/yr

Taken straight from the job posting.

The middle of this range ($177K) is 10% above the median base salary for Senior Product Marketing Manager roles in the United States ($160K).

Senior Product Marketing Manager median pay in the United States

$160K/yr

Most pay falls between $135K and $179K. Based on 211 salaries.

See all AT&T salaries

Funding

Total Funding
$5B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Feb 2024
    Grant • $42.3M
  • Jan 2023
    Grant • $2.2M

Traffic Signals

Monthly Visitors
112.6M
Monthly Google Ads Budget
$7.3M
Traffic Source Mix
Search
22.5%
Direct
63.8%
Referral
10.9%
Social
0.6%
Paid
2%

Headcount Trend

Current headcount: ~178.7K
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Principal Product Marketing

AT&T · Atlanta, GA · On-site