Principal, Product Manager-Tech , éShop, Premium Ads CX

New York City, NY (On-site)

$180K/yr – $268K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Own and drive the Premium Ads CX strategy for North American Stores, lead the H2 experimentation plan with a large cross-functional team, and shape a new monetization path for Premium brand relationships.

  • Lead H2 experimentation plan with 20+ tech resources from NAS + Ads
  • Collaborate with Stores Monetization on elevated placements and drivers of ads penetration
  • Develop the go-big 2027 plan and new revenue category for Premium ads

Job Description

Responsibilities

  • This Principal PM-T will own the overall Premium Ads CX strategy for North American Stores, which includes a major ads revenue opportunity, direct experiment ownership, and cross-org (NAS + Ads) scope.
  • In H1 2026, we partnered with the Stores Monetization team to prioritize a Stores + Ads initiative to (1) design new elevated brand-forward placements, (2) deep dive on the drivers of low ads penetration for Stores Premium Brands, and (3) propose a go-big plan to experiment with fully sponsored and hybridized brand-forward Premium ads placements in H2’26.
  • This Principal PM-T will own the H2 experimentation plan, with dedicated 20+ tech resources from NAS + Ads. They will also own the go-big 2027 OP plan.
  • This PMT will define how Amazon monetizes Premium brand relationships- a net-new revenue category that doesn't exist today. This Principal PM-T is expected to drive one of biggest contributions of incremental Premium Impressions/Glance Views, directly driving Premium Units/CP, while simultaneously driving new ads monetization.

Requirements

  • Bachelor's degree
  • Experience owning/driving roadmap strategy and definition
  • Experience with feature delivery and tradeoffs of a product
  • Experience technical product management
  • Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
  • Experience leading engineering discussions around technology decisions and strategy related to a product

Preferred

  • Experience working directly with Engineers on product enhancements
  • Experience in project management methodologies, business analysis, or process improvement
  • Experience working effectively with science, data processing, and software engineering teams
  • Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
  • Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching, paid time off, and parental leave.
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Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
116

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