Principal Payment Product Marketing & Readiness Manager

Chicago, IL (On-site)

$138K/yr – $158K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end product marketing storytelling and multi-channel content programs, aligning messaging with market insights and leading launch readiness for new features.

  • Own messaging, positioning, and campaign content
  • Collaborate with product and enablement teams

Job Description

Responsibilities

  • Product Storytelling & Positioning: Translate complex features into clear, benefit-driven product narratives and positioning frameworks that resonate across different audience segments.
  • Multi-Channel Content Creation: Design and deliver a wide range of creative content—including marketing collateral, digital assets, product pitch decks, case studies, launch kits, and educational guides for both internal and external stakeholders.
  • Product Education & Enablement Support: Collabor collaboratively support Product Knowledge Managers—who own product training and enablement—by providing the core messaging, narrative frameworks, and campaign content needed for them to build engaging training materials and client-facing toolkits.
  • Market Insights & Messaging: Stay attuned to market developments, emerging themes, and customer feedback to continually refine product messaging, positioning, and promotional strategies.
  • Launch Execution: Lead the promotional, narrative, and content launch readiness for new products, feature releases, and technical enhancements

Requirements

  • High School Diploma, GED, or equivalent certification
  • At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative campaign execution

Preferred

  • Bachelor's Degree in Marketing, Communications, Journalism or Business
  • 6+ years of hands-on experience in B2B product marketing, brand storytelling, content creation, or digital marketing
  • Demonstrated track record of conceptualizing and executing end-to-end product launches or marketing campaigns
  • Experience in the payments, fintech, or financial services industry
  • Strong portfolio showcasing compelling writing, content development, pitch decks, and audience-focused campaign materials
  • Ability to distill intricate concepts into simple, high-impact storytelling
  • Experience working alongside product or technical teams to translate technical specs into consumer-facing value propositions
Capital One logo

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Salaries

Posted range

$138K/yr – $158K/yr

Taken straight from the job posting.

The middle of this range ($148K) is 8% below the median base salary for Senior Product Marketing Manager roles in the United States ($161K).

Senior Product Marketing Manager median pay in the United States

$161K/yr

Most pay falls between $135K and $179K. Based on 198 salaries.

See all Capital One salaries

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K

Recent News

Capital One logo

Principal Payment Product Marketing & Readiness Manager

Capital One · Chicago, IL · On-site