Principal Payment Product Marketing & Readiness Manager

Responsibilities

• Product Storytelling & Positioning: Translate complex features into clear, benefit-driven product narratives and positioning frameworks that resonate across different audience segments.
• Multi-Channel Content Creation: Design and deliver a wide range of creative content—including marketing collateral, digital assets, product pitch decks, case studies, launch kits, and educational guides for both internal and external stakeholders.
• Product Education & Enablement Support: Collaboratively support Product Knowledge Managers—who own product training and enablement—by providing the core messaging, narrative frameworks, and campaign content needed for them to build engaging training materials and client-facing toolkits.
• Market Insights & Messaging: Stay attuned to market developments, emerging themes, and customer feedback to continually refine product messaging, positioning, and promotional strategies.
• Launch Execution: Lead the promotional, narrative, and content launch readiness for new products, feature releases, and technical enhancements.

Requirements

• High School Diploma, GED, or equivalent certification
• At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative campaign execution

Preferred

• Bachelor's Degree in Marketing, Communications, Journalism or Business
• 6+ years of hands-on experience in B2B product marketing, brand storytelling, content creation, or digital marketing
• Demonstrated track record of conceptualizing and executing end-to-end product launches or marketing campaigns
• Experience in the payments, fintech, or financial services industry
• Strong portfolio showcasing compelling writing, content development, pitch decks, and audience-focused campaign materials
• Ability to distill intricate concepts into simple, high-impact storytelling
• Experience working alongside product or technical teams to translate technical specs into consumer-facing value propositions

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.