Principal, Organic Social Media Strategy at FedEx | Memphis, TN | $7K/mo – $15K/mo

FedEx

Principal, Organic Social Media Strategy

Memphis, TN (Hybrid)

$7K/mo – $15K/moSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own global organic social strategy with a unified measurement framework, KPIs, and governance that guides content and platform choices across regions.

Measurement and governance: define KPIs, develop a global framework, and standardize reporting.
Planning and content optimization: lead calendars and prioritization to drive cross-channel performance.
Portfolio and agency liaison: partner with analytics, product, and marketing teams to scale best practices and move work in-house where sensible.

Job Description

Responsibilities

Own global organic social measurement framework, KPIs, and success definitions
Develop quarterly performance dashboards with actionable insights
Translate data into strategic recommendations for content and channel optimization
Partner with analytics teams to ensure reporting accuracy and consistency
Lead annual and quarterly organic social planning cycles
Develop global content calendars and prioritization frameworks
Build operating models, playbooks, and governance structures
Drive cross-channel integration and experimentation frameworks
Serve as global center of excellence for organic social strategy
Guide regional teams on execution while ensuring global consistency

Requirements

Master's Degree/equivalent in marketing, finance, computer science or related business discipline.
Five (5) years' experience in marketing, advertising, sales administration, or related discipline. Experience leading complex and interrelated initiatives in a corporate environment. Directly related advanced degrees may offset experience requirements. Directly related experience may offset degree requirements.

Nice to Have

7+ years in organic social media, digital content, or brand strategy (preferably B2B or global orgs)
Proven experience building end-to-end organic social strategies across major platforms (LinkedIn, Instagram, TikTok, Facebook)
Strong expertise in social analytics, KPI development, and performance storytelling
Experience building dashboards and executive-level reporting narratives
Demonstrated experience managing external agencies and transitioning work in-house
Experience working across global, multi-market teams
Skills & Competencies: Strategic thinker with strong creative instincts; Highly organized and operationally rigorous; Strong cross-functional influence without direct authority; Data-driven with strong storytelling ability; Comfortable balancing strategy and execution; Natural leader and mentor
Experience working across global, multi-market teams

Benefits

FedEx

3.5 Glassdoor

FedEx connects people and possibilities through our worldwide portfolio of shipping, transportation, e-commerce and digital supply chain services. For decades, we’ve been innovating to deliver more for you. Strengthening supply chains with our global network. Simplifying logistics. Enhancing tracking and visibility. And using data from every journey to make your experience better. Our people are the foundation of our success, and FedEx has consistently ranked among the world’s most admired and trusted employers. We inspire our global workforce of more than 575,000 team members to remain absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of their customers and communities.Day one: 186 deliveries. Today: About 14.5 million.

Founded in 1973

Memphis, Tennessee, USA

187K employees (2,453 in marketing)

careers.fedex.com

59% recommend to a friend

56% CEO approval