Principal Marketing Strategist at CompoSecure | Somerset, NJ | $190K/yr – $200K/yr

CompoSecure

Principal Marketing Strategist

Somerset, NJ (On-site)

$190K/yr – $200K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross‑functional BUR and investor‑facing narratives while shaping product launches, whitespace discovery, and competitive intelligence to steer strategic marketing decisions.

Marketing Strategy & Launch Leadership: Own market sizing, positioning, launch planning, and post‑launch tracking for new products and vertical expansions.
Market Intelligence & Competitive Strategy: Lead competitive intelligence on card issuers, ongoing market analysis, whitespace opportunities, and key RFP support.
Executive Narratives & Investor Readiness: Coordinate BUR and earnings materials, ensure accurate market context for investor communications, and craft compelling client‑facing enablement content.

Job Description

Own and lead the Business Unit Review (BUR) process, partnering cross-functionally to develop compelling performance narratives and strategic recommendations
Support the quarterly earnings process, coordinating marketing inputs, preparing key messaging, and ensuring accurate market context is reflected in investor communications
Contribute to annual 10-K reporting by providing market data, competitive context, and category narrative in partnership with finance and legal teams
Lead marketing strategy for new product launches and vertical expansion initiatives, from market sizing and positioning to launch planning and post-launch tracking
Identify and evaluate whitespace opportunities across card categories, customer segments, and adjacent verticals to inform the product roadmap
Provide strategic marketing support for RFPs, crafting differentiated value propositions and ensuring proposals reflect current market positioning and competitive strengths

Develop sales enablement materials that equip commercial teams with compelling, insight-driven content for key client engagements
Build and maintain a robust customer insights program, synthesizing VOC data, usage trends, and cardholder behavior to inform strategy
Lead competitive intelligence efforts focused on card issuers — tracking product launches, pricing dynamics, partnership activity, and positioning shifts across the competitive landscape
Conduct ongoing market analysis to identify category trends, macroeconomic forces, and emerging technologies shaping the financial card industry
Serve as the primary relationship lead with media buying partners, overseeing strategy, planning, and performance accountability across paid media channels
Ensure media investment aligns with broader brand and demand generation objectives, optimizing for reach, efficiency, and measurable business impact

CompoSecure

3.8 Glassdoor

Founded in 2000, CompoSecure (Nasdaq: CMPO) is a technology partner to market leaders, fintechs and consumers enabling trust for millions of people around the globe. The company combines elegance, simplicity and security to deliver exceptional experiences and peace of mind in the physical and digital world. CompoSecure’s innovative payment card technology and metal cards with Arculus security and authentication capabilities deliver unique, premium branded experiences, enable people to access and use their financial and digital assets, and ensure trust at the point of a transaction. For more information, please visit www.CompoSecure.com and www.GetArculus.com.

Founded in 2000

Somerset, New Jersey, USA

280 employees (13 in marketing)

www.composecure.com

76% recommend to a friend

88% CEO approval