Principal Marketing Operations Specialist Waltham, Massachusetts, United States

Waltham, MA (On-site)

$113K/yr – $150K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the marketing operations backbone for Marketo and Salesforce, with a focus on standardizing processes, triggering scalable automation, and aligning regional teams on templates and definitions.

  • Campaign execution and lifecycle: manage Marketo campaigns, forms, lists, templates, and tracking QA.
  • Data standards and governance: define naming conventions, taxonomy, and automation-friendly data templates.
  • Collaboration and funnel reporting: partner with regional teams to harmonize definitions and ensure reliable funnel and conversion reporting.

Job Description

Responsibilities

  • Manage and support all Marketing campaign efforts in Marketo, including but not limited to:
  • Creating and maintaining web forms
  • Lead list uploads
  • Campaign creation
  • QA and troubleshoot tracking issues for the above
  • Manage email operations, such as:
  • Creating email templates / filling template with content
  • Scheduling and sending emails
  • Email performance reporting
  • Own the definition, documentation, and enforcement of marketing operations processes, including:

Requirements

  • Proven experience in marketing operations or marketing automation (B2B preferred)
  • A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc.
  • Strong organisational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast-paced, deadline-driven environment
  • Experience using marketing automation, preferably Marketo
  • Experience using Salesforce CRM
  • Ability to balance hands-on execution with process improvement and standardization
  • Ability to work independently and collaboratively across teams
  • Strong communication skills (written and verbal), with fluency in English

Preferred

    Benefits

      Marketing Team

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