Responsibilities

• Campaign ownership: including strategy, pacing, bid and budget management, and daily optimization across programmatic display, online video, and connected TV (CTV).
• Drive performance and efficiency through continuous optimization including campaign structure, audience strategy, bidding, creative rotation and supply-path decisions.
• Adopt and drive AI-assisted and agentic buying by utilizing AI and emerging agentic tools to plan, activate, optimize, and report while applying judgment to set clear goals, QA guardrails, and spend controls.
• Scale CTV and streaming buying across the major streaming ad platforms using curation and programmatic guaranteed deals for premium inventory, manage cross-screen reach and frequency, and navigate CTV's distinct measurement realities.
• Manage supply quality and cost through supply-path optimization (SPO), curated marketplaces, and PMP/programmatic guaranteed deals and applying pre-bid filtering to avoid made-for-advertising (MFA) inventory and protect brand suitability.
• Work closely with internal data science team to measure what matters, looking beyond last-click and platform-reported numbers focusing on incrementality tests, geo experiments, media mix modeling (MMM) inputs, and attention metrics.
• Partner closely with peers across paid social, search, brand, web, lifecycle, and analytics to coordinate audiences, creative, and full-funnel strategy. This role succeeds through influence and teamwork.
• Report results by translating performance into concise, actionable insight and recommendations for cross-functional and leadership audiences.
• Work closely with critical media partners for joint roadmapping, testing agendas and overall Joint Business Partnership development.
• Manage agency partners on plan development, campaign execution, performance optimization and reporting/storytelling.

Requirements

• 8+ years of programmatic buying experience (agency or in-house) with a focus on paid performance and new customer acquisition. B2B SaaS experience preferred.
• You are passionate about the programmatic media craft. You are detail oriented and operate with a bias for action.
• Thrive working collaboratively in a cross-channel paid media team and can drive recommendations, articulate trade-offs, and align peers without formal authority.
• Strong storytelling skills including the ability to report on and translate data/results to wide-ranging audiences and seniorities.
• Fluent in applying AI to media buying and creative bringing a point of view on governing automated and agentic systems including setting objectives and guardrails, QA-ing AI-driven decisions and keeping black-box products accountable to business outcomes.
• Deep understanding of measurement approaches beyond standard attribution including incrementality testing, geo experiments, MMM inputs, and attention metrics.
• Experience with ad verification, brand safety/suitability, and MFA avoidance tools (e.g., IAS, DoubleVerify, Moat).
• Can move fluidly between the details of execution and higher-level strategy.
• Hands-on experience with primary DSPs and ad formats (e.g., Google DV360, Google Ads, The Trade Desk, and Amazon DSP) including programmatic video and CTV.
• You have experience operating in a privacy-first data activation environment including data clean rooms, deterministic identity solutions (e.g., UID2, RampID), contextual targeting, and consent/server-side data practices.

Benefits

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
• This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.