Principal GTM Strategist

USA (Remote)

$130K/yr – $162K/yrSenior Level7+ years expFull time

Posted 9 days ago

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Job Summary

Own and drive the GTM strategy end-to-end, shaping planning, analytics, and cross-functional alignment to accelerate revenue growth.

  • Own quarterly and annual planning, territory design, and quota modeling
  • Build AI-enabled analytics workflows for fast decision inputs
  • Drive adoption of strategic initiatives across Revenue teams

Job Description

Responsibilities

  • Serve as the primary strategic thought partner to the Revenue Leadership Team — and engage with CRO on initiatives with cross-functional or company-wide implications
  • Own the GTM strategic agenda: identify the highest-leverage problems facing the revenue organization, develop clear points of view, and drive cross-functional execution through to resolution
  • Build and deploy AI-enabled analytical workflows — including rapid dashboard prototyping and semantic layer design — that give revenue leadership faster, higher-quality decision inputs without engineering bottlenecks
  • Lead proactive pipeline and funnel strategy — not just identifying risks, but owning the response, aligning stakeholders, and driving corrective action
  • Own quarterly and annual planning frameworks: territory design, quota philosophy, headcount modeling, and revenue targeting — delivering recommendations that leadership adopts and acts on
  • Partner with RevOps and Finance on compensation plan design and strategy, ensuring incentive structures align with GTM goals. Comp execution sits elsewhere; your accountability is the strategic integrity of the plan
  • Drive adoption of strategic initiatives across Revenue teams — including communicating the why, managing stakeholder alignment, and holding teams accountable to agreed-upon changes
  • Own the narrative for weekly, monthly, and quarterly business reviews — not as a reporter of results, but as a strategic interpreter who drives decisions from the room
  • Partner with the GTM Engineering team to define what data and automation infrastructure the business needs to operate at the speed and quality leadership expects.
  • Anticipate organizational inflection points — changes in market conditions, performance trends, or team structure — and proactively develop strategic responses before leadership has to ask

Requirements

  • 7+ years in GTM strategy, Revenue Operations, Sales Strategy, or related fields in a B2B SaaS or high-growth tech environment
  • Proven track record of not just recommending strategic change but owning its implementation across a revenue organization
  • Exceptional executive communication — you can distill complex analysis into a crisp point of view and defend it in the room
  • Deep fluency in forecasting, pipeline management, territory and quota design, headcount modeling, and compensation strategy
  • Strong analytical foundation (SQL, Excel/Sheets, BI tools) — you use data to build arguments, not just reports
  • High organizational credibility — you influence without authority and drive alignment across teams that don’t report to you
  • Bias toward action and accountability; you are uncomfortable leaving a strategic problem identified but unresolved

Benefits

  • We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
  • Full time, salaried position with competitive compensation in a fast-growing company
  • Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
  • Flexible Paid Time Off Policy
  • Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
  • Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
  • Meaningful 401(k) with employer match
  • Your ideas and work will make an immediate impact on our company and millions of users
  • You will join a team that cares about you, our mission, our work - and celebrates our wins together!
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Niche

3.7 Glassdoor

Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. We believe it shouldn’t be hard to find where you belong, so it’s our mission to make it easy, transparent and free.Used by over 70 million people annually, Niche is the trusted partner to over 3,000 schools and colleges, helping them to streamline operations, build brand awareness and achieve their enrollment targets. Our nationally recognized Niche Direct Admissions® program is revolutionizing the college admissions process by enabling colleges to proactively accept qualified students based solely on their Niche Profile, offering real-time acceptance and scholarship opportunities. TIME named Niche Direct Admissions as one of 2024’s Best Inventions.For over 20 years, Niche has been empowering informed decision-making, and we remain dedicated to improving and simplifying the education journey for all.

Founded in 2002
Pittsburgh, Pennsylvania, USA
589 employees (86 in marketing)
65% recommend to a friend
82% CEO approval

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Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$55.6K
Traffic Source Mix
Search
56.7%
Direct
16.1%
Referral
2.6%
Social
2%
Paid
13.9%

Headcount Trend

Current headcount: ~589

Marketing Team

Marketing Team Size
59 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$44.3M
Last Raise
$35M
Series C, 6 years ago

Funding History

  • Apr 2020
    Series C • $35M
  • Feb 2019
    Series B • $2M
  • Feb 2018
    Series B • $6.6M

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