Niche logo

Niche

Brand · Technology, Information and Internet

3.7

Company overview

Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. We believe it shouldn’t be hard to find where you belong, so it’s our mission to make it easy, transparent and free.Used by over 70 million people annually, Niche is the trusted partner to over 3,000 schools and colleges, helping them to streamline operations, build brand awareness and achieve their enrollment targets. Our nationally recognized Niche Direct Admissions® program is revolutionizing the college admissions process by enabling colleges to proactively accept qualified students based solely on their Niche Profile, offering real-time acceptance and scholarship opportunities. TIME named Niche Direct Admissions as one of 2024’s Best Inventions.For over 20 years, Niche has been empowering informed decision-making, and we remain dedicated to improving and simplifying the education journey for all.
Founded in 2002
Pittsburgh, Pennsylvania, USA
589 employees (86 in marketing)
65% recommend to a friend
61% positive business outlook

Salaries

Typical salary range

$130,000 – $162,000

/ yr

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People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount -0.7% year over year

Funding

Total funding

$44.3M

Last raise

$35M

Series C, 6 years ago

Funding history

Apr 2020

Series C Niche.Com · $35M

Feb 2019

Series B Niche.Com · $2M

Feb 2018

Series B Niche.Com · $6.6M

Dec 2005

Series A Niche.Com · $650K

Audience

Monthly website visitors
5.9M
Month over month-12%
Quarter over quarter-21.4%
Top sourceSearch (56.7%)
Ad budget per month$55.6K
Average search rank39.9
Traffic source mix
Search
56.7%
Direct
16.1%
Paid referral
13.9%
Referral
2.6%
Social
2%

LinkedIn followers

Follower count and growth

Total followers

24.8K

12-mo growth

+16.1%

Monthly growth

+0.7%

News

Links