Responsibilities

• Drive Niche's earned media execution across trade, consumer, and business press, as well as the newsletters, Substacks, podcasts, and other platforms where our B2B and B2C audiences pay attention
• Manage inbound media requests with speed and sound judgment, protecting Niche's reputation, seeing around corners, and keeping messaging on brand
• Own the go-to-market strategy and execution of our three annual rankings releases, with clear direction and strong collaboration
• Write and edit a range of external materials (press releases, media pitches, talking points, FAQs, etc.) with sharp attention to detail
• Help prepare executives for interviews and speaking opportunities: talk tracks, Q&A prep, briefing docs, etc.
• Partner with the Content and Social Media teams to integrate communications wins into broader campaigns and to amplify across channels
• Translate data and research, from our economist work to Niche's proprietary data, into compelling, defensible story angles for earned and owned media
• Proactively track and report performance via media monitoring and AI tools, using insights to inform decision-making and recommendations
• Use AI tools to accelerate research, inspire concepts, interpret data, create assets, and more — paired with strong judgment, fact-checking, and brand standards
• Test and build Projects, Skills, and automations to streamline workflows, scale productivity, and improve communication

Requirements

• 4–6 years of PR/communications experience, ideally in-house at a fast-moving tech company
• A proven media relations operator: you know how to build and maintain relationships
• Track record of data storytelling and translating research into earned media and thought leadership
• Sharp writer and editor across formats
• Familiar with how earned, owned, and shared media work together, and how to extend a good story across channels
• Experienced and comfortable using AI tools such as Claude to accelerate things like research, messaging, and reporting
• Awareness of how PR and earned media influences LLM-powered search and brand discoverability
• Extremely organized, accountable, and able to manage up to keep projects moving
• Experience across B2B and B2C preferred; bonus if for a marketplace/platform

Preferred

• Experience across B2B and B2C preferred; bonus if for a marketplace/platform

Benefits

• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match