Responsibilities

• Design and execute scalable operating models for video, interactive content, and high-impact digital assets, including interactive guides, calculators, comparison tools, and buyer enablement materials.
• Define and deploy AI-native creative workflows that enable the broader Product Marketing and Solutions Marketing teams to create interactive assets more efficiently while maintaining strong brand governance.
• Serve as an internal expert on AI-enabled creative delivery, digital asset trends, innovative layouts, and modern content production practices.
• Directly build, edit, and produce high-quality multimedia deliverables, including videos, motion graphics, advanced digital layouts, and interactive content.
• Align the multimedia asset roadmap to the end-to-end buyer journey across web, digital campaigns, sales enablement, and field activation.
• Build and manage a scalable external network of digital architects, production partners, and creative specialists to support faster execution and reduce delivery bottlenecks.
• Ensure localized, self-served, and AI-generated assets align with Appian’s brand standards, product portfolio messaging, and quality expectations.
• Act as a hands-on mentor and central advisor across the Product Marketing and Solutions Marketing teams, helping elevate design, multimedia, and interactive content capabilities.
• Partner with Product, Marketing, and Sales leadership to translate complex technical portfolios into cohesive visual narratives that support demand generation and sales velocity.
• Establish repeatable creative systems, templates, standards, and workflows that make it easier for teams to create consistent, high-impact GTM assets at scale.

Requirements

• 10–15+ years of senior-level experience across product marketing, content strategy, brand building, creative strategy, digital media, or GTM operational leadership within B2B technology.
• Expert hands-on proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop.
• Strong experience with modern digital layout, UI, and interactive content platforms.
• Practical experience operationalizing generative AI tools, prompt engineering, and automated asset creation workflows for marketing teams.
• Proven ability to build scalable design systems, creative operating models, or content production frameworks.
• Strong understanding of how to translate complex technical products into simple, compelling visual narratives.
• Demonstrated ability to operate as both a strategic advisor and hands-on producer, moving from executive alignment to detailed asset execution.
• Strong cross-functional leadership skills, with experience partnering across Product, Marketing, Sales, Enablement, and Creative teams.
• Excellent written, verbal, visual, and presentation skills.
• Bachelor’s degree in Marketing, Design, Communications, a related technical field, or equivalent practical experience.

Preferred

• Experience creating interactive content for enterprise software, SaaS, AI, automation, cloud, or digital transformation audiences.
• Experience supporting Product Marketing or Solutions Marketing organizations.
• Experience building AI-enabled creative systems, content engines, design templates, or self-service asset creation workflows.
• Strong background in video production, motion graphics, digital storytelling, and buyer journey content strategy.

Benefits

• Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future.
• Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.