Responsibilities

• Partner with game publishing teams to develop growth marketing strategies that extend and amplify integrated marketing campaigns.
• Identify underserved or strategically important player audiences and develop targeted approaches to acquire, engage, retain, and reactivate those players throughout the product lifecycle.
• Build audience growth strategies grounded in player insights, behavioral data, experimentation, and market understanding, especially in spaces where existing research is limited or incomplete.
• Translate campaign objectives into channel-specific growth strategies and strategic briefs across Lifecycle Marketing, Performance Marketing, Paid Media, Platform Marketing, and other growth channels.
• Lead cross-functional planning between Game Marketing, Lifecycle Marketing, Paid Media, CRM, Creative, Analytics, Data Science, and external partners to deliver coordinated growth campaigns.
• Partner with game publishing teams to scope, brief, review, and deliver marketing assets optimized for growth channels while maintaining alignment with the game's broader marketing strategy.
• Collaborate with external platform partners and managed-service media partners to identify incremental opportunities and execute high-impact campaigns.
• Develop and optimize personalized player experiences across owned channels including email, push notifications, websites, search experiences, app stores, and future engagement surfaces.
• Understand the capabilities and constraints of Riot's marketing technology ecosystem and design executable strategies that maximize available tooling while identifying opportunities for future capability investment.
• Define measurement approaches, monitor campaign performance, synthesize learnings, and deliver actionable recommendations that improve future publishing strategies.

Requirements

• 8-12+ years of experience in Growth Marketing, Lifecycle Marketing, Performance Marketing, CRM, or related marketing strategy roles.
• Demonstrated expertise developing data-informed marketing strategies that drive measurable player or customer growth.
• Strong understanding of audience segmentation, customer lifecycle management, personalization, experimentation, and marketing analytics.
• Expertise partnering across creative, product, analytics, media, engineering, and operations teams to deliver integrated marketing programs.
• Strong analytical mindset with the ability to synthesize qualitative and quantitative insights into actionable strategies.
• Expertise in working with modern marketing technology platforms, CRM systems, experimentation frameworks, or advertising ecosystems.
• Expertise balancing long-term strategic thinking with tactical execution in fast-moving environments.
• Expertise supporting or collaborating within entertainment, sports, or culture-driven ecosystems.
• Passion for games and a deep curiosity about player behavior, motivations, and evolving audience needs.

Benefits

• Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules.
• We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match.
• Check out our benefits pages for more information.