Principal, Go-to-Market Strategy at The Vertex Companies LLC | New York, USA

The Vertex Companies LLC

Principal, Go-to-Market Strategy

New York, USA (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 3 months ago

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Job Summary

Drive GTM strategy, market insights, and offering development for Vertex's professional services across priority industries.

Own GTM strategy, market insights, and cross-functional alignment across service lines.
Must-have: 12+ years in go-to-market or strategic planning in consulting or professional services.
Standout: Data-driven, cross-team collaboration shaping offerings, messaging, and pipeline insights.

Job Description

Responsibilities

GTM Strategy & Market Insights - Support the development and refinement of the firm's go-to-market strategy across priority industries and service lines.
GTM Strategy & Market Insights - Conduct market segmentation and client prioritization to identify high-value opportunities and “right-to-win” areas.
GTM Strategy & Market Insights - Contribute to defining “where to play” and “how to win” through data-driven analysis and market insights.
GTM Strategy & Market Insights - Ensure alignment between market opportunities, service positioning, and overall brand narrative.
Offering & Solution Development - Partner with practice leaders to translate technical expertise into clearly defined, market-ready offerings.
Offering & Solution Development - Help structure integrated solutions that connect advisory, project management, and dispute/claims services across the project lifecycle.
Offering & Solution Development - Develop repeatable solution frameworks and commercial packages that support consistent selling and delivery.
Messaging & Commercial Enablement - Support the development of clear, compelling messaging and positioning that enables value-based selling.
Messaging & Commercial Enablement - Collaborate with marketing on campaigns, thought leadership, and client-facing content.
Messaging & Commercial Enablement - Create practical tools, playbooks, and frameworks that help teams articulate value and engage clients effectively.

Requirements

Requires a Bachelor's degree
12+ years of experience in go-to-market strategy, commercial strategy, or strategic planning within consulting or professional services industries
Strong experience in market segmentation, positioning, and growth strategy development
Demonstrated ability to translate complex services into clear, differentiated offerings
Experience developing GTM frameworks, playbooks, or commercial tools that support execution
Ability to work cross-functionally and influence stakeholders across marketing, sales, and practice teams

Preferred

Experience working in technical or complex industries such as construction, engineering, healthcare, energy, or higher education (preferred)
Strong analytical and problem-solving skills with a data-driven mindset

Benefits

Our comprehensive benefits package offers multiple healthcare and dental plan options, as well as company-paid Life Insurance, Short-Term Disability, and Long-Term Disability coverage—ensuring peace of mind for you and your family.
We offer a 401(k) plan with immediate matching and full vesting, empowering employees to build financial security from day one.
Flexible Spending Accounts
Employee Assistance Program
generous paid time off program, including vacation, sick time, and paid holidays (with prorated options for eligible part-time employees)
Lifetime of Learning program offers tuition reimbursement and personalized support for employees pursuing advanced education—helping you sharpen your skills and accelerate your career.

The Vertex Companies LLC

The Vertex Companies, LLC (VERTEX) is a global professional services firm that offers integrated forensic consulting, expert witness services, construction project advisory, and compliance and regulatory consulting to a myriad of markets and industries. Our brand purpose is to better outcomes for our clients, colleagues, and communities. Helping our clients identify and mitigate risks to a project’s physical, environmental, and economic well-being drives every decision we make. Offering career pathways and continuous learning betters outcomes for our employees. And offering highly personalized and customized services to address highly specialized problems, betters the communities where we live and work.What makes Vertex unique: Having integrated teams, forensics experts working alongside technical professionals, makes us unique. This also enhances our skills and bolsters the credibility of our expert consultants. It is what we mean when we say we are dedicated to the "Power of AND' We reject the notion that businesses need to be one way OR the other, technical professionals OR experts. We believe in linking expert witnesses and technical professionals into collaborative teams so they can provide unique insights and tried and true solutions and keep learning from one another. It is the audacious belief that a company can be experts who care enough to create results, and just outcomes.Our Power of And differentiation means: We offer Constant Urgency AND Unparalleled QualityWe offer Boutique Expertise AND Multi-Disciplined SolutionsWe are Entrepreneurial AND Financially StableWe are Industry Experts AND Lifetime LearnersWe are Customer Centric AND Colleague FocusedOur brand purpose is to better outcomes for our clients, colleagues, and communities. Helping our clients identify and mitigate risks to a project’s project’s physical, environmental, and economic well-being drives every decision we make.

Founded in 1995

New York, New York, USA

791 employees (38 in marketing)

vertexeng.com