Principal Executive Communications Consultant

Dallas, TX (On-site)

$153K/yr – $170K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

You will own and shape executive communications for a core group of Southwest Executives, guiding narrative strategy, 360° platforms, change and crisis communications, and alignment with enterprise priorities.

  • Own executive narrative strategy and ensure alignment with enterprise priorities
  • Lead crisis and change communications with strategic counsel

Job Description

Responsibilities

  • Within defined corporate narratives and in partnership with the Manager of Executive Communications, develop and contribute to clear pillars for a core set of Executives, positioning them internally and externally as trusted voices for Southwest. Ensure alignment between Executive messages and broader enterprise priorities.
  • Collaborate with internal partners to identify opportunities to position a core group of Executives across internal, external, and stakeholder channels and develop robust, 360° platforms, connecting business priorities and enterprise goals to key audiences.
  • Serve as trusted senior strategic communication advisor to a core group of Executives, providing strategic counsel and materials that reinforce the Company’s Purpose, Vision, and Values. (i.e. talking points, scripts, event prep, speeches, stump speech, etc.)
  • Influence the Executive narrative and strategy within cross-functional communication plans for major Company events, announcements, and change initiatives.
  • Assess and refine communication strategies through data, engagement metrics, and sentiment analysis to drive continuous improvement.
  • Advise key Executives during moments of change or challenge and advise on Executive crisis communication strategy to ensure clarity, consistency, and trust among Employees, Customers, media, and other stakeholders.
  • Mentor and provide senior-level thought leadership to peers and junior Team Members, shaping communication standards and elevating Team capability.
  • May perform other job duties as directed by Employee’s Leaders

Requirements

  • Education: Required: High School Diploma or GED
  • Experience: Innovator-level experience, highest level of knowledge in: Advising Senior Executives and shaping Executive communication strategies that align with business priorities; Leading Enterprise communication efforts that drive measurable outcomes and reinforce Company reputation; Providing strategic counsel during organizational change, transformation, and crisis situations
  • Knowledge, Skills and Abilities: Knowledge of Executive communication strategies, narrative pillars, and strategic storytelling; Skilled in verbal and written communications and presentations with the ability to translate complex business topics into authentic, human-centered messaging; Skilled in Microsoft Office and communication tools; familiarity with emerging digital communication platforms preferred; Ability to exercise strategic judgment under pressure, especially during times of crisis or organizational change; Ability to influence and advise senior Executives on communication strategies tied to organizational outcomes

Benefits

  • Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
  • Southwest will help fund your Retirement Savings Plan, which includes a dollar for-dollar 401(k) Company match contribution of up to 9.3% of your eligible earnings**
  • Potential for annual profit-sharing contribution in the Southwest Retirement Savings Plan—when Southwest profits, you profit***
  • Competitive health insurance for you and your eligible dependents
  • Southwest offers health plan coverage options that start from the very first day of employment. You'll have 30 days to select and enroll in your health plan, and coverage will be retroactively available to your first day of employment.
  • Explore more benefits you’ll love: https://careers.southwestair.com/benefits
Southwest Airlines logo

Southwest Airlines

4.1 Glassdoor

At Southwest®, everything we do—from our smiling People to our policies—is designed to let you go with Heart. No matter what comes up in your travels, we’ve got your back. Because while any airline can fly you, only Southwest lets you go with Heart.Application fees don’t fly.The only way to apply for a job at Southwest Airlines is through careers.southwestair.com. We'll never ask for any payment for your application or training.**Destination 225° is a Southwest Airlines program. Applying is free; however, candidates advancing through the selection process are responsible for all costs incurred.

Founded in 1971
Dallas, Texas, USA
39K employees (663 in marketing)
80% recommend to a friend
66% CEO approval

Salaries

Posted range

$153K/yr – $170K/yr

Taken straight from the job posting.

See all Southwest Airlines salaries

Marketing Team

Marketing Team Size
360 (1% of company)
Median Career Experience
16 years
Median Tenure
8.9 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$3.5B
Last Raise
$1.5B
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $1.5B
  • Oct 2024
    Post IPO Equity • $107M
  • Jun 2024
    Post IPO Equity • $1.9B

Traffic Signals

Monthly Visitors
48.3M
Monthly Google Ads Budget
$5.3M
Traffic Source Mix
Search
35.7%
Direct
56.6%
Referral
5.3%
Social
0.5%
Paid
1.7%

Headcount Trend

Current headcount: ~39.4K

Recent News

Southwest Airlines logo

Principal Executive Communications Consultant

Southwest Airlines · Dallas, TX · On-site