Principal Enterprise Partnerships - Demand, Amazon Ads Strategy and Partnerships, Amazon Ads Strategy and Partnerships

Seattle, WA (On-site)

$176K/yr – $262K/yrSenior Level7+ years expFull time

Posted 12 days ago

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Job Summary

Own the strategic partnerships program for Amazon Ads by connecting product and sales leaders with agencies, SIs, and martech partners, and by designing innovative commercial models and scalable go-to-market motions that accelerate revenue.

Lead agency and SI ecosystems to drive deal velocity
Shape industry partnerships and data-driven advertising innovations

Job Description

Responsibilities

Be the strategic connective tissue between Amazon Ads' product/sales leaders and the world’s most influential advertising partners—agencies, SIs, and martech innovators alike
Design partnership models that don't exist yet—creative commercial structures, differentiated pricing, and demand/supply constructs that only Amazon can offer
Crack the hardest problems in ad tech: build identity solutions for targeting and measurement in a privacy-first world, and pioneer data strategies that leverage Amazon's unmatched first-party signals, retail insights, and audience intelligence
Own the agency holding company relationships —aligning on media investment strategies, negotiating preferential access, and driving enterprise-wide adoption of Amazon's DSP, retail media, and measurement suite
Forge alliances with elite system integrators to embed Amazon Ads into large-scale digital transformation programs—making us the default, not the afterthought
Scout the frontier: proactively engage emerging martech players, assess where the market is heading, and structure collaborations that keep Amazon Ads two steps ahead
Stay ahead of seismic industry shifts—data clean rooms, identity resolution, AI-driven media buying—and turn them into Amazon Ads advantages before competitors even react
Drive real revenue impact by accelerating deal velocity, unlocking inorganic growth, and building scalable go-to-market motions with partners
Shape the industry itself: influence best practices, challenge legacy models, and establish Amazon Ads as the partnership of choice for the world’s largest advertisers

Requirements

7+ years of developing, negotiating and executing business agreements experience
7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
7+ years of professional or military experience
7+ years of solving problems with technology in the Media & Entertainment Industry experience
Bachelor's degree
Experience developing strategies that influence leadership decisions at the organizational level
Experience in advertising

Preferred

Benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

728K employees (58,003 in marketing)

www.aboutamazon.com