Principal, Enterprise Influencer Marketing

Responsibilities

• Set the enterprise vision, strategy, and roadmap for influencer marketing across The Cigna Group, Cigna Healthcare, Evernorth, and related brands.
• Build a scalable Center of Excellence with clear governance, standards, workflows, risk controls, and best practices.
• Develop a high-quality ecosystem of creators, advocates, ambassadors, thought leaders, agencies, and strategic partners to drive brand content and content and storytelling from creator accounts.
• Translate business, brand, and reputation goals into authentic, platform-native creator programs with measurable impact.
• Partner across brand, communications, social, marketing, paid media, legal, compliance, privacy, and business teams to recommend influencer marketing best practices into priority initiatives.
• Establish measurement, executive reporting, and performance standards that connect influencer activity to audience, reputation, and business outcomes.
• Guide agency, platform, vendor, budget, and investment decisions needed to scale the capability responsibly.
• Serve as the enterprise expert on creator culture, influencer trends, emerging platforms, brand safety, disclosure, and reputation risk.

Requirements

• 10+ years of experience in influencer marketing, creator partnerships, and social media, with demonstrated success building or scaling programs for major brands or agencies.
• Deep understanding of creator ecosystems, social platforms, content strategy, partnership models, and paid amplification.
• Proven ability to develop strategy, governance, operating models, measurement frameworks, and executive-ready recommendations in complex organizations.
• Strong track record managing agencies, partners, platforms, budgets, performance expectations, and cross-functional stakeholders.
• Exceptional communication, influence, and storytelling skills, including experience advising senior leaders and aligning teams around performance.
• Demonstrated people leadership, with a track record of building highly engaged, high-performing teams.
• Experience in regulated industries preferred.
• Ability to work from a Cigna Group office 3 days a week.
• If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

Preferred

• Experience in regulated industries preferred.

Benefits

• At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here.