Director of Demand Generation & Integrated Marketing
Acelero Learning
USA (Remote)
$100K/yr - $110K/yrIn-houseFull-timeDirector/executive7+ years exp.
22 hrs ago
Principal Demand Generation Representative
New Jersey, USA (Unknown)
Salary Not AvailableSenior Level6+ years expFull time
Posted 2 weeks ago
Job Summary
Own and lead the demand generation strategy and execution to drive qualified leads and pipeline growth, coordinating with marketing, sales, and product teams, and using data-driven insights to optimize campaigns.
- Oversee marketing automation, CRM, and analytics to measure ROI and attribution.
- Provide strategic guidance and mentorship to the demand generation team.
Job Description
Responsibilities
- Lead the development and execution of comprehensive demand generation strategies to drive qualified leads and pipeline growth
- Collaborate with marketing, sales, and product teams to align demand generation efforts with business objectives and product launches
- Analyze market trends, customer insights, and competitive landscape to identify new opportunities and optimize demand generation campaigns
- Utilize advanced marketing automation and CRM tools to track and report on lead generation performance, ROI, and attribution
- Provide strategic guidance and mentorship to the demand generation team, driving continuous improvement and professional development
Requirements
- Minimum of 6 years of experience in customer success or account management
- Proven track record of driving lead generation and pipeline growth
- Strong understanding of marketing automation, CRM tools, and analytics tools
- Excellent analytical and data-driven mindset, with the ability to derive insights and make data-backed decisions
- Strong communication and collaboration skills
Preferred
- Bachelor's degree in Business Administration, Marketing, or a related field
- Master’s degree in Marketing or Business Administration
- Passion for customer success and satisfaction
- Ability to work independently and as part of a team
- Strong leadership and mentoring skills
- Proactive and results-oriented mindset
- Continuous learning and adaptability
Honeywell
4.0 Glassdoor
Honeywell is a Fortune 500 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy. With approximately 110,000 employees worldwide, including more than 19,000 engineers and scientists, we have an unrelenting focus on quality, delivery, value, and technology in everything we make and do.For additional information on how Honeywell processes your personal information please visit https://www.honeywell.com/privacy-statement.
Founded in 1950
Charlotte, North Carolina, USA
125K employees (3,954 in marketing)
82% recommend to a friend
87% CEO approval
Marketing Team
Marketing Team Size
2,591 (2% of company)
Median Career Experience
19 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
4
People
HR / Recruitment
Marketing Leadership
Meredith Winczewski
Chief Marketing Officer
At the company for 14 years 3 months
Taylor Smith
Chief Marketing Officer, Productivity Solutions & Services
At the company for 21 years 10 months
Carrie Sinclair
Vice President, Customer Marketing
At the company for 25 years 9 months
Rahul Avasthi
Head of Marketing, Healthcare Vertical
At the company for 4 years 6 months
Funding
Total Funding
$11.4M
Last Raise
$11.4M
Grant, 16 years ago
Funding History
- Oct 2009Grant • $11.4M
Traffic Signals
Monthly Visitors
3.3M
Monthly Google Ads Budget
$27.2K
Traffic Source Mix
Search
39.4%
Direct
44.4%
Referral
11.9%
Social
3.2%
Paid
1.1%
Headcount Trend
Current headcount: ~125.4K
Links
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