Principal, Business Operations (Platform Marketing) at Intuit | Mountain View, CA | $197K/yr – $266K/yr

Intuit

Principal, Business Operations (Platform Marketing)

Mountain View, CA (On-site)

$197K/yr – $266K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize the Platform Marketing operating engine, turning budgets and data into a strategic plan and executive narrative for a SaaS org.

Budget and investment stewardship: set spend directions, defend allocations, and reallocate based on measurable impact.
Operational cadence and scaling: design the CMO’s rhythm, implement scalable processes, and drive cross-functional alignment.
Executive storytelling and stakeholder management: craft data-backed recommendations and maintain trust across Finance, Sales, PMM, and GBSG.

Job Description

Responsibilities

Budget strategy: recommend where to shift spend, when to double down, and what to cut based on results.
Budget ownership: own the annual and in-year budget process end-to-end, build the investment case, defend allocations, and manage forecast cycles.
Investment optimization: continuously evaluate marketing investment efficiency and drive reallocations.
AI-enabled reporting: leverage AI tools to build real-time budgeting dashboards and automate reporting with Finance partnership.
Operating rhythm: design and run the CMO’s cadence including leadership agendas, performance reviews, QBRs, annual planning, all-hands, and offsites.
Scale and governance: build durable operating frameworks and infrastructure that scale with the team and improve how the org operates.
Process improvement: proactively identify operational inefficiencies and lead fixes to streamline processes and reduce costs.
Planning cycles: establish and own 3/1 year planning cycles with clear owners, milestones, and success measures.
Executive storytelling: own the Platform Marketing narrative end-to-end with data-driven, executive-ready communications.
Cross-functional alignment: maintain high-trust relationships across Finance, Sales, Product Marketing, and GBSG, acting as a connective tissue for alignment.
Proactive leadership: anticipate leadership questions and deliver data-backed recommendations before they’re asked.

Requirements

8+ years in marketing strategy and operations with direct ownership of large marketing budgets; prior management consulting preferred.
Hands-on experience with media spend and agency ROI analysis: iROAS, attribution modeling, SOW evaluation, performance metrics.
Strong financial acumen: forecasting, accruals, and translating financial data into executive storytelling.
Exceptional executive communication skills, able to distill ambiguity into a clear, compelling point of view.
Proven ability to drive organizational change in a matrixed environment without direct authority.
Active GenAI fluency: uses Claude, Chat GPT, Gemini, or equivalents in real workflows for analysis, dashboards, synthesis, and drafting.
Deep understanding of marketing strategy and go-to-market in SaaS or tech.
Bachelor’s degree in Marketing, Business, or related field.

Preferred

MBA or equivalent advanced degree.
Experience supporting a CMO or senior marketing executive in a high-growth environment.
Background in integrated marketing campaigns.
Experience building or scaling a marketing COE or operating model from the ground up.

Intuit

4.3 Glassdoor

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

Mountain View, California, US

17K employees (1,607 in marketing)

www.intuit.com

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