Principal Associate, Social Media Strategist, Talent Marketing (Hybrid)

Responsibilities

• Drive our social media evolution by transitioning from standard publishing to an audience-first strategy that adapts to changing digital behaviors.
• Translate complex social landscapes—including platform trends, performance data, and paid media insights—into actionable strategic recommendations that refine engagement and audience growth.
• Serve as a strategic advisor to Talent Marketing leadership, proposing and implementing data-backed social initiatives that challenge conventional recruitment methodologies.
• Partner with enterprise teams to establish and maintain social media best practices, ensuring brand governance and compliance across all initiatives.
• Explore and evaluate potential agency partnerships to support social moderation, ensuring safe and active community management.
• Develop and lead associate influencer and executive social programs to amplify our talent brand and foster authentic employee advocacy.
• Partner with cross-functional video and blog content teams to optimize production strategies and ensure content is tailored for social platform performance.
• Enhance operational efficiency by identifying and implementing the tools, processes, and methodologies required to create, measure, and scale our social media footprint.
• Cultivate an engaged candidate community by proactively monitoring and responding to conversations, serving as the consistent voice of Capital One Careers across all social channels.
• Design and maintain a comprehensive social reporting framework that ties platform metrics to key talent acquisition outcomes, providing leadership with clear visibility into the ROI of social initiatives.

Requirements

• Bachelor’s degree or military experience
• At least 3 years of experience in digital marketing, social media management, and paid media campaigns—ideally in a highly regulated financial environment
• At least 3 years of experience in content and creative development

Preferred

• At least 5 years of social media experience for consumer OR candidate audiences (content creation, social media advertising, or social content strategy)
• 1 year experience adapting social media approach due to impact on Generative Engine Optimization (GEO) strategy
• Experience working at, or partnering closely with agencies or internal creative teams
• Experience working for a large, highly matrixed or Fortune 100 company
• Experience working on an employer brand, recruitment marketing, or talent acquisition team
• Experience using Sprinklr, Canva, or other social media management tools and platforms
• Project management experience, ability to manage details without losing sight of the broader picture
• Passion for marketing and branding and keeping up with the latest in the social media and digital branding space
• Ability to pivot quickly between tasks and adapt to shifting priorities and deadlines

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.