Responsibilities

• Craft marketing strategy for the Secured Card customer lifecycle, from initial shopping through graduation to unsecured products
• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact
• Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
• Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners
• Translate and communicate business intent in a directive manner that partner teams can act on
• Partner with internal and external creative and marketing technology teams to build and scale Secured Card marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics including application and funding rates
• Champion the brand, ensuring that the strategies and messaging for each of our Secured Card products are in line with their respective audience’s needs
• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
• The ideal candidate: Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
• Has experience working with colleagues at varying levels, including senior leadership

Requirements

• Bachelor’s Degree or Military Experience
• At least 4 years of experience in product marketing or multi-channel digital marketing
• At least 4 years of experience developing marketing test frameworks, driving optimization plans and strategy
• At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs

Preferred

• Masters degree in Marketing, Business or Communications
• At least 2 years of experience in marketing for financial services or another highly regulated industry
• At least 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
• At least 1 year of experience working with marketing tech platforms, including data management platforms and/or customer relationship management systems

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.