Principal Analyst, Paid Search Analytics

Bethesda, MD (Hybrid)

$147K/yr – $230K/yrSenior Level7+ years expFull time

Posted 23 hrs ago

Job Summary

Lead marketing analytics initiatives focused on paid search and performance measurement, delivering incrementality testing, forecasting, attribution, and leadership-facing insights; requires deep analytics experience and strong SQL/Python/R and BI tooling.

  • Own design and interpretation of incrementality analyses and test-and-control studies.
  • Lead forecasting, attribution, and marketing mix insights for senior leadership.
  • Collaborate with cross-functional teams to optimize paid search and performance measurement.

Job Description

Requirements

  • Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar).
  • 7+ years of experience in marketing analytics, with deep experience in paid search or performance marketing measurement.
  • Recent, hands-on delivery of analysis (not oversight only), including designing and reading incrementality or test-and-control measurement.
  • Expert SQL skills, plus working proficiency in Python or R for analysis and workflow automation.
  • Hands-on knowledge of search platforms and tools such as Google Ads, Search Ads 360, and Microsoft Advertising, and of bidding and budget optimization.
  • Working proficiency in BI tools (Power BI strongly preferred) and the ability to adapt quickly to new tools and platforms.
  • Experience with forecasting, attribution, and marketing mix model outputs, and with reconciling different measurement sources.
  • Proven track record of presenting to senior leadership and influencing decisions with analytical insight.

Preferred

  • Experience in Property & Casualty (P&C) insurance or another high-consideration, direct-response category such as financial services.
  • Advanced degree (MS, MBA, or similar) in a quantitative or analytical field.
  • Experience with causal inference methods (e.g., matched comparisons, difference-in-differences, synthetic control).
  • Experience with cloud-based data platforms (BigQuery and/or Snowflake preferred).
  • Experience using AI tools to improve workflow productivity and analytical quality.
  • Experience coaching and developing other analysts.
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GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936
Chevy Chase, Maryland, USA
31K employees (459 in marketing)

Salaries

Posted range

$147K/yr – $230K/yr

Taken straight from the job posting.

See all GEICO salaries

Traffic Signals

Monthly Visitors
13.1M
Traffic Source Mix
Search
31.3%
Direct
62.4%
Referral
4.3%
Social
0.2%
Paid
1.7%

Headcount Trend

Current headcount: ~31K
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Principal Analyst, Paid Search Analytics

GEICO · Bethesda, MD · Hybrid