Precision Oncology Marketing Manager - Healthcare Providers (HCP)

Responsibilities

• Develop and execute the marketing plan for commercial readiness and evolution of precision oncology products.
• Lead the development of multi-channel marketing and communications strategies and plans to support the precision oncology portfolio business, inclusive of molecular residual disease (MRD) and therapy selection tests, supporting solid tumor indications.
• Partner with the marketing communications team on brand specific multi-channel campaign activation and optimization.
• Work cross-functionally with Medical Affairs, Product Management, Clinical Laboratory, and other key stakeholders to develop educational content to support providers and patients and to help drive awareness of solutions.
• Hold leadership role in brand planning process.
• Ensure the product positioning, messaging, and product campaign is effectively integrated into all promotional assets ensuring a comprehensive, integrated marketing campaign for HCPs
• Lead customer persona development for customer capture in digital and other channels.
• Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
• Develop sales enablement tools and training content to support Precision Oncology (PO) field team for promotion of products including Oncodetect and OncoExTra
• Create messaging, positioning, and marketing content for provider segments.

Requirements

• Bachelor’s degree in business administration, marketing, or a related field as outlined in the essential duties
• 5+ years of commercial experience marketing in healthcare (Biotech, Pharma, Diagnostics, etc).
• Commercial biotech launch experience
• Demonstrated ability to perform the essential duties of the position with or without accommodation
• Authorization to work in the United States without sponsorship

Preferred

• MBA in marketing, business, or related field of study
• Oncology marketing experience
• Experience in molecular residual disease (MRD) and/or liquid biopsy
• Diagnostic/pharma/device/healthcare marketing experience
• Demonstrated ability to present to senior management and drive influence (i.e., VP level and above)

Benefits

• Career development with an international company where you can grow the career you dream of.
• An excellent retirement savings plan with a high employer contribution.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company recognized as one of the best big companies to work for, as well as one of the best places to work for diversity, working mothers, female executives, and scientists.