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Abbott

Precision Oncology Marketing Manager - Direct to Patients (DTP)

Redwood City, CA (Hybrid)

$99K/yr – $199K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own and drive the commercial readiness and evolution of precision oncology products, overseeing multi-channel marketing, cross-functional education, and field enablement for MRD tests and solid tumor indications.

  • Lead marketing plans and multi-channel campaigns
  • Coordinate cross-functional education and KOL/ advisory activities
  • Develop materials and analytics to measure impact

Job Description

Responsibilities

  • Develop and execute the marketing plan for commercial readiness and evolution of precision oncology PO products.
  • Lead the development of multi-channel marketing and communications strategies and plans to support the precision oncology portfolio business, molecular residual disease (MRD) tests, supporting solid tumor indications.
  • Partner with the marketing communications team on brand specific multi-channel campaign activation and optimization.
  • Work cross-functionally with Medical Affairs, Product Management, Clinical Laboratory, Sales Training and other key stakeholders to develop educational content to support providers and patients and to help drive awareness of solutions.
  • Develop medical conference/congress strategy and work in collaboration with congress lead to ensure seamless execution of defined tactics at regional and national congresses.
  • Hold leadership role in brand planning process.
  • Support KOL engagement and medical advisory board execution.
  • Ensure the product positioning, messaging, and product campaign is effectively integrated into the all promotional assets.
  • Lead customer persona development for customer capture in digital and other channels.
  • Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.

Requirements

  • Bachelor’s degree in business administration, marketing, or a related field as outlined in the essential duties
  • 5+ years of commercial experience marketing
  • Proficient in Microsoft Office, including advanced skills in PowerPoint
  • Demonstrated ability to perform the essential duties of the position with or without accommodation.
  • Authorization to work in the United States without sponsorship.

Preferred

  • MBA in marketing, business, or related field of study
  • Oncology marketing experience
  • Experience working with advocacy group
  • Diagnostic/pharma/device/healthcare marketing experience
  • Demonstrated ability to present to senior management and drive influence (i.e., VP level and above)

Benefits

  • Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
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Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
www.abbott.com

Salaries

Posted range

$99K/yr – $199K/yr

Taken straight from the job posting.

See all Abbott salaries