PR & PARTNERSHIPS MANAGER

New York City, NY (On-site)

$90K/yr – $95K/yrMid Level5+ years expFull time

Posted 13 hrs ago

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Job Summary

Own and lead integrated PR strategy and paid media leadership for product launches, partnerships, and cultural moments, driving earned media results and cohesive brand storytelling.

  • Own PR strategy and agency management for launches and campaigns
  • Align paid media with PR to maximize coverage and track performance
  • Build media relationships and partnerships to accelerate coverage and credibility

Job Description

Responsibilities

  • PR Strategy & Agency Management
  • Act as the primary liaison with our PR agency, ensuring clear direction, strong execution, and measurable results
  • Lead PR strategy for product launches, campaigns, and cultural moments
  • Drive faster, more efficient media pickup through proactive pitching and strong storytelling
  • Own direct media relationships and execute placements for beauty tools, while partnering with agency support for hair tools PR
  • Paid Media Leadership
  • Own strategy and budget for paid media placements (magazines, online publishers, advertorials)
  • Identify and execute high-impact opportunities with key media partners
  • Align paid placements with PR efforts to maximize coverage and visibility
  • Track performance and optimize spend based on results

Requirements

  • 5–8+ years of experience in PR, partnerships, or brand marketing (beauty or consumer brand preferred)
  • Strong experience managing PR agencies and driving earned media results
  • Proven track record in paid media strategy and performance marketing
  • Deep understanding of influencer, creator, and cultural marketing
  • Strong network across media, brands, and industry experts
  • Highly strategic but also hands-on and execution-focused
  • Passion for beauty, hair, and culture
Wavytalk logo

Wavytalk

Wavytalk isn't just a hair tools brand.We're a community of people like you who love styling their hair, and talking about it.And we're on a mission to turn product innovation into a two-way conversation.

Founded in 2024
New York, New York, USA
23 employees (7 in marketing)

Traffic Signals

Monthly Visitors
479.9K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
43.1%
Direct
44.2%
Referral
3.9%
Social
7.3%
Paid
1.4%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
6 (26% of company)
Median Career Experience
11.5 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
3