PR & MARKETING MANAGER - CHICAGO, IL

Responsibilities

• Partner with national and regional leadership, operations, and clients to develop and execute the marketing and communications strategy for one of Bon Appétit's premier public-facing restaurant destinations.
• Build brand awareness and drive visitation through integrated marketing campaigns, seasonal promotions, signature events, and strategic partnerships such as nonprofits, neighborhood organizations, tourism, festivals, hospitality etc.
• Develop and execute an annual marketing calendar that aligns with business goals, culinary programming, and community engagement opportunities.
• Develop signature programming and guest experiences that drive visitation and position the restaurant as a destination within Chicago's culinary and cultural landscape.
• Partner with chefs, operators, clients, and the Image + Style design team to bring marketing initiatives to life.
• Oversee website content, digital marketing assets, email communications, and promotional copy to ensure timely, engaging, and brand-aligned messaging.
• Lead photography and video shoots, managing creative direction and building a library of high-quality marketing assets for ongoing use.
• Manage the annual marketing budget, prioritizing investments that maximize guest engagement, media exposure, and return on investment.
• Measure campaign performance using website analytics, social media insights, reservation trends, guest feedback, and other key performance indicators to continually optimize marketing efforts.
• Identify emerging hospitality, culinary, and cultural trends and recommend innovative marketing initiatives that enhance the guest experience.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Hospitality, or a related field, or equivalent professional experience.
• 3–5 years of experience in restaurant, hospitality, food, destination, tourism, or cultural institution marketing and/or public relations.

Preferred

• A strong network of Chicago and national food, lifestyle, and media contacts is highly desirable.
• Existing relationships within Chicago's culinary, hospitality, arts, nonprofit, and civic communities are highly desirable.
• Agency experience is a plus.
• Experience working in highly visible public-facing organizations, cultural institutions, museums, foundations, or other mission-driven environments is highly desirable.

Benefits

• Medical
• Dental
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs