PR & MARKETING MANAGER - CHICAGO, IL

Responsibilities

• Partner with national and regional leadership, operations, and clients to develop and execute the marketing and communications strategy for one of Bon Appétit's premier public-facing restaurant destinations.
• Build brand awareness and drive visitation through integrated marketing campaigns, seasonal promotions, signature events, and strategic partnerships such as nonprofits, neighborhood organizations, tourism, festivals, hospitality etc.
• Develop and execute an annual marketing calendar that aligns with business goals, culinary programming, and community engagement opportunities.
• Develop signature programming and guest experiences that drive visitation and position the restaurant as a destination within Chicago's culinary and cultural landscape.
• Partner with chefs, operators, clients, and the Image + Style design team to bring marketing initiatives to life. Leverage established brand standards, templates, and creative toolkits to execute day-to-day marketing collateral, and develop clear creative briefs and project objectives when new assets or original design work are needed.
• Oversee website content, digital marketing assets, email communications, and promotional copy to ensure timely, engaging, and brand-aligned messaging.
• Lead photography and video shoots, managing creative direction and building a library of high-quality marketing assets for ongoing use.
• Manage the annual marketing budget, prioritizing investments that maximize guest engagement, media exposure, and return on investment.
• Measure campaign performance using website analytics, social media insights, reservation trends, guest feedback, and other key performance indicators to continually optimize marketing efforts.
• Identify emerging hospitality, culinary, and cultural trends and recommend innovative marketing initiatives that enhance the guest experience.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Hospitality, or a related field, or equivalent professional experience.
• 3–5 years of experience in restaurant, hospitality, food, destination, tourism, or cultural institution marketing and/or public relations. Agency experience is a plus.
• Demonstrated success developing integrated marketing campaigns that increase guest engagement, visitation, and revenue.
• Strong understanding of Chicago's restaurant, hospitality, arts, cultural, and media landscape. Existing relationships within these communities are highly desirable.
• A natural connector who enjoys building authentic relationships throughout Chicago's culinary, hospitality, arts, nonprofit, and civic communities.
• Experience planning and promoting public events, culinary experiences, community partnerships, or destination programming.
• Demonstrated success navigating complex stakeholder environments with professionalism, diplomacy, and discretion.
• Exceptional writing, editing, storytelling, and presentation skills with the ability to tailor messaging for diverse audiences.
• Strong eye for branding, design, photography, and visual storytelling, with experience working within established brand standards, templates, and creative systems. Ability to identify when projects require collaboration with corporate design for new asset creation.
• Demonstrated success developing and executing social media strategies across multiple platforms, including Meta Business Suite, Instagram, Facebook, and emerging channels.

Benefits

• Medical
• Dental
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs