PR Manager, Beats

Responsibilities

• Cultivate and manage relationships with a diverse network of media, digital creators, and cultural influencers across technology, lifestyle, entertainment, music, and sports.
• Develop PR strategy and high-impact earned media tactics for Beats product launches, brand moments, and ongoing momentum campaigns.
• Draft compelling press materials, product messaging, media pitches, executive briefing documents, and Keynote presentations.
• Concept and lead the execution of press and creator events-from intimate product briefings to large-scale experiential brand moments that drive earned conversation.
• Collaborate cross-functionally with teams across Beats and Apple to support launch moments and develop integrated momentum strategies.
• Partner with international PR teams and manage external agency partners to ensure global alignment, cultural resonance, and flawless execution across key regional markets.
• Monitor, analyze, and report on earned media coverage, media value, and industry trends to deliver actionable insights and strategic recommendations to leadership.
• Deliver work that is on-strategy, on-time, and to the highest standard, managing multiple complex projects simultaneously in a fast-paced, dynamic environment.
• Challenge the status quo by finding creative, non-traditional ways to champion the Beats narrative across emerging platforms, creator networks, and cultural channels.

Requirements

• 8+ years of experience in public relations, corporate communications, or journalism, with significant experience in consumer products (3+ years in-house corporate PR preferred).
• Demonstrated track record of building and sustaining relationships across consumer tech, lifestyle, entertainment, or culture-focused media.
• Experience managing external PR agencies and collaborating with international teams.
• BS/BA degree in Communications, Journalism, Public Relations, or equivalent practical experience.
• Ability to travel domestically and internationally as needed.

Preferred

• Deep passion for and authentic connection to the intersection of sound, technology, sports, fashion, and youth culture.
• Proven experience executing high-visibility consumer hardware or electronics launches and experiential brand events.
• Strong familiarity with earned media value tracking, social listening tools, and media measurement platforms.
• Exceptional written and verbal communication skills, with sharp attention to detail and narrative craft.
• Proficient in Keynote and Numbers, with an ability to build polished presentations and clear, data-informed reporting for leadership.
• Outstanding cross-functional collaboration and project management skills; comfortable navigating matrixed organizations and fast-moving launch cycles.
• Self-motivated, proactive, and adaptable team player who thrives in a collaborative, creative, and ever-evolving environment.

Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range.
• This provides the opportunity to progress as you grow and develop within a role.
• The base pay range for this role is between $142,600 and $215,000, and your base pay will depend on your skills, qualifications, experience, and location.
• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs.
• Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan.
• You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.
• Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.
• Learn more about Apple Benefits
• Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.