PPC Specialist

Responsibilities

• Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
• Tracking, reporting, and providing analysis on all KPI’s for paid marketing campaigns, including internal and external competitor strategy analysis
• Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area’s of importance in alignment with company goals
• Planning, building and implementing data-driven pay-per-click strategies
• Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics
• Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts
• Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation
• Developing landing pages for campaigns and/or assisting with specific direction of their development
• Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking
• Keeping pace with search and PPC industry trends and developments

Requirements

• Bachelors’ Degree in Marketing, advertising, or related fields preferred.
• 3+ years of experience in Paid Search (PPC) account management.
• Proven in-depth expertise running successful campaigns on Amazon.
• Strong tracking, analytics, and reporting skills, including Google analytics.
• Exceptional communication skills (both written and verbal).
• Strong attention to detail and organizational skills
• Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)