Responsibilities

• Drive portfolio-level strategy across Enterprise and SMB services & solutions to ensure business priorities, launch plans, audience needs, and customer narratives are aligned across the portfolio.
• Lead go-to-market planning and launch readiness for new products, services, and solutions, ensuring cross-functional teams are equipped to execute with clarity, consistency, and confidence.
• Connect Enterprise and SMB solutions & services offerings into a cohesive portfolio story that demonstrates how HP’s ecosystem works together to solve customer needs.
• Apply customer, market, competitive, and portfolio insights to inform launch strategy, roadmap alignment, segmentation, messaging, and cross-portfolio decision-making.
• Partner closely with product, category, sales, and market teams across the NPI lifecycle to align strategy, timing, content, enablement, and execution across segments and channels.
• Develop launch frameworks, enablement direction, and storytelling guidance that help internal teams simplify complex portfolio messages and support Enterprise and SMB growth.
• Identify opportunities to strengthen portfolio differentiation, improve launch effectiveness, and create clearer connections between HP’s products, services, and solutions.
• Serve as a strategic connector across teams, helping translate portfolio priorities into actionable plans, compelling narratives, and field-ready materials.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field required.
• 7+ years of experience in product marketing, portfolio strategy, go-to-market planning, or a related strategic marketing function.
• Strong ability to translate complex products, services, and technology solutions into clear customer value propositions and differentiated messaging.
• Experience working across cross-functional teams, including product, category, sales, and market marketing teams.
• Strong understanding of enterprise, SMB, or technology solution buyer needs, with the ability to connect market insights to business strategy.
• Excellent written and verbal communication skills, with the ability to influence stakeholders and create executive-ready narratives.
• Demonstrated ability to manage multiple priorities, drive alignment across teams, and move work forward in a fast-paced environment.

Preferred

• Experience with print, PC, workplace technology, managed services, software, AI, security, or cloud-connected solutions.
• Familiarity with NPI processes, launch readiness frameworks, sales enablement, and portfolio-level storytelling.
• Ability to synthesize customer research, competitive intelligence, roadmap inputs, and business objectives into actionable recommendations.
• Comfort operating in a matrixed, global organization and influencing without direct authority.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])