PlugShare Advertising Strategist

Los Angeles, CA (On-site)

$77K/yr – $97K/yrSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise advertising strategy and campaign execution for PlugShare’s partner clients, owning pre-sale research, campaign setup, and performance optimization.

  • Lead with strategic media recommendations and KPI-grounded plans aligned to client objectives
  • Must-have: 2+ years in digital marketing or ad ops with client-facing experience
  • Standout: Cross-functional collaboration across Sales, Ad Ops, and Vendors

Job Description

Responsibilities

  • Support full-cycle advertising efforts, including pre-sale research, prospecting support, and development of client-facing materials.
  • Partner with sales leadership to build and present strategic media recommendations aligned to client objectives.
  • Educate clients and agencies on best practices to leverage PlugShare solutions, ensuring they feel supported and confident throughout every stage of the partnership.
  • Build and maintain trusted client relationships through proactive communication and strategic guidance to identify growth opportunities.
  • Act as a consultative advisor, reinforcing PlugShare’s commitment to partnership by anticipating client needs and thoughtfully guiding them toward best practice use of our tools and ad offerings.
  • Partner with sales leadership to develop and present strategic and performance driven campaign recommendations grounded in clear KPIs and precise targeting.
  • Lead seamless campaign setup and launch coordination across internal and external teams to ensure confident execution.
  • Monitor pacing, delivery, and performance, proactively identifying opportunities to improve results.
  • Facilitate client reports to execute midflight optimizations in close collaboration with clients, agencies, Ad Ops, and cross functional teams to ensure campaigns stay aligned with goals while maximizing revenue.
  • Analyze campaign performance and deliver data driven insights, narrative storytelling, and post-campaign reporting that clarifies the “why” behind outcomes.

Requirements

  • Typically requires a Bachelor’s degree and a minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience.

Preferred

  • Strong understanding of digital media channels, targeting, and performance measurement.
  • Experience with Excel more advanced functions (pivot tables, VLOOKUP/XLOOKUP, basic formulas, data cleanup) to support performance analysis and reporting.
  • Proficiency in PowerPoint, including building clear, client ready presentations to bring life to campaign results with data visualizations, insights, outcomes, and learnings ready presentations
  • Excellent communication skills, both written and verbal, with the ability to simplify complex concepts for clients.
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Experience supporting pre-sale research, campaign setup, performance monitoring, or post campaign reporting
  • Familiarity with digital advertising platforms, measurement tools, or campaign management workflows.
  • Passion for sustainability, electric mobility, and/or environmental causes.
  • High proficiency with data interpretation, reporting, and insight development.
  • Experience with Google Ad Manager, Amplitude, Braze
  • Collaborative mindset and comfort working cross-functionally both internally + externally with Sales, Ad Ops, Vendors, Business Development, and Data teams.

Benefits

  • EVgo offers a comprehensive benefits package including health, life, and disability insurance, unbounded paid time off including parental leave, and a 401(k).
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PlugShare

We’re a sustainable energy data company founded in 2009, 100% focused on the electric vehicle (EV) category. Our mission is to accelerate adoption and advancement of plug-in car technology. PlugShare is a free EV driver's app for iOS, Android, and web, allowing users to find charging stations, leave reviews, and connect with other plug-in vehicle owners. It has the most accurate and complete public charging map worldwide, with stations from every major network in North America, Europe, and throughout much of the globe.PlugShare is also home to the largest community of EV drivers in the world. Every day, drivers add more station locations, constantly making the app more comprehensive, powerful and accurate. From within the app, users check-in when they charge, sharing tips, comments, and photos of their charging experiences.

Founded in 2010
Los Angeles, California, USA