Senior Advertising Strategist (On Site - Washington, DC)

District of Columbia, USA (Hybrid)

$68K/yr – $79K/yrSenior Level4+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and optimize paid social and search campaigns, report on performance, and communicate findings in client and internal settings while staying ahead of industry trends.

Lead setup and optimization of Facebook/Instagram and Google/Bing campaigns
Translate data into actionable insights and share learnings with teams

Job Description

Responsibilities

Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms.
Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.
Report on performance and analyze data to determine results and actionable learnings.
Represent your department in client meetings and conference calls.
Participate in new business proposals/presentations.
Keep up-to-date on industry trends, including how to best apply them to client initiatives.

Requirements

2-4 years of hands on keyboard advertising experience in the context of online campaigns
Basic familiarity of the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutions
Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other “tier two” bid-based/performance media platforms preferred
Experience reporting on paid/owned/earned social media
Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion
Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform’s native measurement solutions
Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease
Extreme attention to detail and strong writing skills are required
Ability to set advertising goals for campaigns and drive toward them
Ability to work both independently and as a collaborative team

Preferred

Experience in public affairs/advocacy setting is a plus
Basic HTML is a plus
Bachelor’s Degree

Benefits

Collaborative, mission-driven team environment
Exposure to high-impact work across public affairs, communications, and digital
Competitive compensation and benefits
Hybrid work model with flexibility- this role will be required to adhere to our hybrid work policy which requires employees to work in-person from our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

Rational 360

The Rational Way: All in PartnersRational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.The Rational Approach: Integrated CampaignsWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.The Rational Difference: Connected Where it Matters.Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.Visit us on Twitter: @Rational360

Washington, District of Columbia, USA

131 employees (34 in marketing)

www.rational360.com