Planning & Campaign Excellence Specialist

Responsibilities

• Manage and support the development and execution of media plans across streaming TV, digital video, display, audio, and mobile channels
• Maintain knowledge and expertise of Locality’s products and pricing, and ensure plans are built accordingly to nurture the health of Locality’s business
• Assist in gathering inventory forecasts and inputting campaign data into planning management systems
• Collaborate with Account Executives and Client Success Managers to build strategic, data-driven proposals
• Provide and ensure accuracy and timeliness in plan delivery, campaign setup, and all required campaign updates
• Help document and improve planning processes, workflows, and best practices to drive efficiency and scalability
• Leverage data to identify insights and help tell a clear, compelling story around campaign strategy and performance
• Evaluate client goals and KPIs to help inform campaign strategy and channel mix
• Maintain working knowledge and proficiency in all Locality systems and tools, across planning platforms, DSPs, and CRM systems

Requirements

• A bachelor’s degree in business, marketing, advertising or related field is preferred
• Internship or 0–2 years of experience in media, marketing, analytics, or a related field
• Basic knowledge of media math, terminology and digital media concepts
• Proficient data entry and order management skills
• Highly organized and detail-oriented, with a strong focus on process and execution
• Strong communication skills, with the ability to collaborate effectively across teams
• Passion for problem-solving and defining new approaches in ambiguous or evolving environments
• Effective time management and organizational skills, as well as strong attention to detail
• Self-starter with a sense of ownership and a desire to continuously learn and grow
• Exceptional organizational skills with a focus on accuracy, urgency, and quality