Own the ABM and demand-gen engine for manufacturing, coordinating multi-channel programs and field events while aligning with sales and cross-functional teams to drive pipeline.

• Demand Generation & Campaign Execution: Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals.
• ABM Program Management: Drive target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences.
• Pipeline & Marketing Operations: Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps.