Physician Marketing Strategist

Responsibilities

• Manages day-to-day strategic marketing efforts for assigned service lines and dedicated markets with a regional and network focus.
• Coordinates with the Research team to develop market analysis and obtain competitor, consumer, and physician intelligence to create effective marketing plans.
• Monitors patient volume, market share, online engagement, and brand preference, implementing tracking mechanisms to measure success and reconcile ROI.
• Develops and maintains physician relationships, creating marketing strategies to drive physician referrals and collaborating with the Physician Relations/Sales team.
• Oversees websites related to the area of focus, collaborating with the Digital Strategy team to implement effective online and social media strategies.
• Works collaboratively with the Creative team, providing clear objectives, timely feedback, and reasonable deadlines for the development of deliverables.
• Serves as a brand ambassador, ensuring consistent execution of national and local brand standards across all areas.
• Plans and executes health fairs, community events, and negotiates community sponsorships, managing community relationships and partnerships.
• Manages service line and market-specific budgets, ensuring timely reporting and fiscal responsibility.
• Provides direct management responsibility for marketing interns and potentially marketing coordinators or specialists, assisting with hiring, retaining, and developing the team.

Requirements

• Self-starter with the ability to work independently utilizing effective problem-solving skills to develop and implement strategic marketing initiatives, seeking marketing leadership for guidance and support.
• Introductory management skills and advanced organizational skills with the ability to multi-task in a fast-paced work environment.
• Advanced knowledge and skills to create and manage integrated marketing programs, including marketing planning; volume driving strategies; creative concepting and execution; corporate communications; digital and social media; development of media stories, effective project management, event planning; community sponsorships and outreach, and research analysis.
• Effective collaborator, able to drive accelerated results through sharing of ideas and building strong cross- and inter-departmental relationships with executives, staff, physicians, and/or community partners.
• Strong presentation and writing/story-telling skills.
• Sound critical thinker with the ability to analyze data with attention to detail and accuracy in order to make strategic decisions and recommendations that produce measurable results.
• Advanced experience in emerging digital media and technologies; proficient in social media platforms, strong understanding of digital analytics, cloud-based technology systems, PCC principles/platforms (e.g., Google Analytics/AdWords), and web development principles (e.g., HTML/CSS).
• Demonstrates proven ability to work well with others using tact and diplomacy.
• Effective project management, organization, and continued focus on professional development.
• Advanced skills in Microsoft Office Suite, specifically Word, Excel, and PowerPoint.

Preferred

• Previous experience in healthcare industry

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits