Personal Lines -Marketing Director

USA (On-site)

$130K/yr – $145K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Lead the field marketing effort across DC, Delaware, Maryland, and Virginia by shaping regional plans, building lasting agent partnerships, driving profitable growth, and coordinating with underwriting and cross‑team peers to support personal lines growth.

  • Own regional marketing strategies and agency management initiatives
  • Drive new business growth and optimize profitability while managing travel requirements

Job Description

Responsibilities

  • direct regional marketing plans, strategies and tactics to achieve agency goals such as achieving NB growth, improving profitability, motivating agents and effectively managing expenses
  • develop agency relationships that foster long-term partnerships to maintain and drive profitability
  • review territory to drive new, profitable business growth and identify under-performing agencies
  • understand and effectively leverage agency business opportunities, needs and performance objectives
  • assist in training and marketing support of new agents or customer support staff.
  • work with underwriting to address agency issues including profitability, retention and matters related to agency personnel.
  • develop working relationships with other CIC associates to enhance the servicing of personal lines business.
  • assume accountability for all aspects of agency management including training, agency reviews and new business assessment plans.
  • overnight and extensive road travel will be required.
  • territory encompasses D.C., DE, MD & VA.

Requirements

  • bachelor's degree or three or more years of experience with Personal Lines Insurance, preferably with a high net worth marketing or underwriting position

Benefits

  • Enjoy benefits and amenities. Learn more about our benefits and amenities packages.
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The Cincinnati Insurance Companies

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The Cincinnati Insurance Company, operating since 1950, stands among the nation's top 25 property casualty insurer groups based on net written premiums. The group markets business, home and auto insurance products through a select group of independent insurance agencies in 46 states and the District of Columbia. The Cincinnati Life Insurance Company subsidiary actively markets life and disability income insurance and annuities in all states except New York. •Empowered field representatives work from their homes in the same communities as those agents and the policyholders we serve. •Field representatives provide local services including marketing support, claims service with a human touch, loss control advice and boiler inspections. •Associates at our Fairfield, Ohio, headquarters support these field representatives with managerial, administrative, underwriting and technical expertise. Other available careers include finance, technology, law, human resources and customer service. Like us on Facebook at: http://www.facebook.com/CincinnatiInsurancePlease refer to our Social Media Terms of Use for additional guidelines. https://www.cinfin.com/terms-conditions#SocialMedia

Founded in 1950
Fairfield, Ohio, USA
4.8K employees (134 in marketing)
84% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
309.8K
Monthly Google Ads Budget
$334.6K
Traffic Source Mix
Search
27.4%
Direct
68.6%
Referral
3%
Social
0.2%
Paid
0.7%

Headcount Trend

Current headcount: ~4.8K

Marketing Team

Marketing Team Size
103 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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