Responsibilities

• Ability to setup and manage paid search and social campaigns for a variety of clients across industries with varying awareness, traffic, and sales goals.
• Executional experience managing campaigns in bid management platforms including Google Ads, Bing, Search Ads 360, Meta Business Manager, TikTok Ads, LinkedIn Ads, etc.
• Executes test and learn campaigns to identify optimization insights and learnings to ensure client goals are met.
• Ensures that client budgets are being utilized effectively–this includes building new campaigns, budget management, ongoing optimization and testing new channels.
• Collaborates with the broader strategic planning team on budget setting, plan development, competitive trending, etc.
• Builds, optimizes, and reports on paid search and social campaigns through both dashboard reporting and larger QBRs.
• Leads the creation of trafficking documents and timelines, coordinating with internal (account/production/creative) teams to ensure deadlines are met.
• Leads the pre- and post-launch QA process for paid search and social media, traffics campaigns, and ensures that all tags are firing so that campaigns launch on time and all data is accurate.
• Leads daily pacing and optimization of campaign performance within self-serve platforms.
• Strong knowledge of search and social best practices with a keen eye to executional details.

Requirements

• Enthusiasm for all things digital.
• Strong experience with execution in Google Ads, Bing Ads, Google Search Ads 360, SEMrush and Google Analytics.
• Background managing Google, Performance Max, Bing, YouTube, Meta, TikTok, LinkedIn.
• Detail-oriented manager and self-starter with a strong focus on accuracy.
• Enjoys multi-tasking and managing multiple client accounts.

Benefits

• Benefits include: health insurance, vision insurance, dental insurance, commuter benefits, Simple IRA, paid time off, paid parental leave and STD/LTD insurance and more.