Performance Media Director, Investment

New York City, NY (Hybrid)

$150K/yr – $180K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

Job Summary

Lead and grow a high-performing search media practice, setting strategy, guiding cross-functional planning, and elevating client outcomes across paid search and related channels.

  • Own the vision for search and drive cross-team collaboration
  • Partner with clients to plan quarterly and annual strategies and pursue growth opportunities

Job Description

Responsibilities

  • Act as a search media expert for internal team’s consultation
  • Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication, etc
  • Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage
  • Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports
  • Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep-rooted partnership driving excitement for paid search opportunities
  • Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins, and interfacing regularly with senior level
  • Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities
  • Manage and lead and grow a team search professional varying in roles and responsibilities
  • Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth
  • Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives

Requirements

  • 8+ years of experience in a complex, technical product environment, including at least five years of management experience
  • Bachelor’s degree in related field
  • In-depth understanding of search media campaign management and optimization practices in the financial category
  • Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s)
  • Outstanding ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance
  • Excellent relationship building with internal and external stakeholders
  • Strong communication skills and are able to present and articulate persuasive and cohesive presentations and points-of-view
  • Proven to be a trusted advisor to senior clients and are seen as a vital part of their team;
  • High levels of integrity, autonomy, and self-motivation
  • Demonstrated ability to manage client relations including handling difficult client situations gaining optimal results for both the client and the company
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Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996
Calgary, Alberta, CAN
1.8K employees (728 in marketing)
43% recommend to a friend
44% CEO approval

Salaries

Posted range

$150K/yr – $180K/yr

Taken straight from the job posting.

See all Critical Mass salaries

Traffic Signals

Monthly Visitors
30.3K
Traffic Source Mix
Search
46.7%
Direct
41.5%
Referral
6.8%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~1.8K
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Performance Media Director, Investment

Critical Mass · New York City, NY · Hybrid