Performance Marketing Strategist

Responsibilities

• Recommend, develop, and execute paid media campaigns to support staff recruiting, including hands-on management of Google Ads (Search, Performance Max, and display) and Meta ads on Facebook and Instagram to drive qualified applicant volume.
• Build, manage, and optimize recruiting ad campaigns end to end, including audience targeting, creative and copy testing, budget pacing, bid strategy, and conversion tracking, to reduce cost per qualified applicant and shorten time to fill.
• Grow and manage TikTok as a core social enterprise channel, producing short-form video content, leveraging trends and creator partnerships, and running TikTok paid placements to reach thrift shoppers and vehicle donors.
• Provides paid media execution support for client acquisition campaigns as assigned, reaching families and referral sources seeking Idaho Youth Ranch services.
• Supports growth by developing and executing comprehensive marketing plans to drive customer acquisition, retention, and sales growth for thrift stores
• Produces and publishes social media content for recruiting and social enterprise business areas, working within the organization-wide social media strategy, calendar, and channel governance maintained elsewhere in the department.

Requirements

• Bachelor’s degree in marketing, communications or related field
• 2+ years of digital communications experience
• Demonstrated success in developing and executing comprehensive marketing strategies that drive measurable results.
• Strong, hands-on Google Ads experience is required, including campaign build and account structure, keyword and audience strategy, Performance Max, budget and bid management, conversion tracking, and performance reporting.
• Experience managing a Google Ad Grants (nonprofit) account is preferred, including Ad Grants policy compliance, account structure, and maintaining click-through rate and quality score requirements.
• Strong, hands-on Meta ads experience is required, including Meta Ads Manager, audience building and retargeting, creative testing, Pixel and Conversions API tracking, and budget optimization across Facebook and Instagram.
• Experience applying paid media to both talent acquisition (recruiting) and retail customer acquisition, with the ability to manage separate campaign strategies and budgets for each.
• Working knowledge of TikTok as a marketing channel, including short-form video content and TikTok paid advertising.
• Proficiency with Google Analytics (GA4) and Google Tag Manager to measure, attribute, and report campaign performance.

Benefits

• Affordable medical and dental care
• other voluntary benefits offerings
• a 401(k) match
• paid time off
• an employee discount on purchases at our thrift stores
• working in a caring and compassionate environment