Performance Marketing Strategist

USA (Remote)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the data-driven paid social program for e-commerce partners, turning performance data into actionable optimization decisions across targeting, creative, and bidding while partnering with creative teams to iteratively improve assets and landing experiences.

  • Campaign Execution: Manage a portfolio of paid social campaigns and optimize to meet or exceed client KPIs.
  • Creative Optimization: Collaborate with creative teams to test assets and translate results into targeting and funnel improvements.

Job Description

Responsibilities

  • Leverage Bullwhip’s proprietary technology to deliver impactful, data-driven solutions for clients
  • Manage a portfolio of paid social campaigns, proactively optimizing performance to meet and exceed client goals and KPIs
  • Scale and optimize campaigns across major social platforms to drive efficient customer acquisition for e-commerce content and merchant partners
  • Partner closely with creative and editorial teams to develop, test, and iterate on ad creative, messaging, and landing page experiences
  • Analyze campaign performance and translate insights into actionable recommendations across targeting, creative, bidding, and funnel strategy
  • Manage multiple campaigns and priorities simultaneously in a fast-paced, high-volume environment
  • Collaborate cross-functionally to improve workflows, automate processes, and identify operational efficiencies
  • Build and maintain strong relationships with internal stakeholders and external client partners through clear communication and reliable execution
  • Prepare performance reporting and communicate campaign insights, results, and strategic recommendations to clients and internal teams

Requirements

  • Bachelor’s degree in Marketing, Advertising, Economics, Business, or a related field
  • 2–3 years of hands-on experience managing paid social campaigns, preferably within e-commerce, affiliate marketing, commerce media, or performance-driven environments
  • Strong understanding of paid social platforms and campaign management processes, particularly within Meta Ads Manager (experience with Google Ads, TikTok, Pinterest, or other paid channels is a plus)
  • Experience analyzing campaign performance data and translating insights into optimization strategies and actionable recommendations
  • Strong understanding of paid social creative best practices, including ad formats, messaging, hooks, and testing methodologies
  • Familiarity with creative and design tools such as Adobe Photoshop, Canva, and Figma
  • Highly organized with the ability to manage multiple campaigns, priorities, and deadlines simultaneously
  • Strong communication and collaboration skills, with the ability to work cross-functionally across creative, editorial, account management, and client teams
  • Experience in a client-facing role or presenting performance insights to external partners is a plus

Preferred

  • Experience developing creative briefs, concepting ad creative, or collaborating directly on asset production
  • Experience with affiliate tracking/reporting platforms
  • Experience working in fast-paced media or publisher environments
  • Comfort with spreadsheets/data analysis (Excel, Google Sheets, Looker, Tableau, etc.)

Benefits

  • comprehensive health, dental, and vision benefits
Bullwhip logo

Bullwhip

Insights platform for digital publishers that aim to get more out of their commerce content, leveraging technology to unlock the full creative potential of their teams.

Founded in 2023
New York, New York, USA
18 employees (6 in marketing)

Traffic Signals

Monthly Visitors
513
Traffic Source Mix
Search
20.1%
Direct
65.3%
Referral
5%
Social
8.6%
Paid
1%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
5 (28% of company)
Median Career Experience
10 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1