Performance Marketing Strategist at AdClass | USA

AdClass

Performance Marketing Strategist

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end paid media performance for high-ticket coaching funnels across cold to warm traffic; drive funnel optimization, data-driven decisions, and client outcomes with strong analytics and team leadership.

Funnel & Optimization: Design and optimize funnels (Book-a-Call, Webinar, VSL, Lead Magnet) with measurable conversion improvements.
Data & Insights: Run deep-dive analyses and translate dashboards into clear next actions for client outcomes.
Leadership & Collaboration: Lead PMA, coordinate with media buyers, copywriters, and creative to ensure seamless execution.

Job Description

Responsibilities

Campaign Strategy & Optimization: Own performance across pod’s client roster; architect systematic approaches to optimization; manage KPIs, ROAS, and lead quality metrics
Data-driven Deep Dive: Conduct deep-dive analysis of performance metrics to identify optimization opportunities and strategic adjustments
Funnel Design & Optimization: Design and optimize marketing funnels (Book-a-Call, Webinar, VSL, Lead Magnet) with measurable conversion improvements
A/B Testing: Implement systematic testing protocols to continuously improve campaign performance
Technical Implementation & Tracking: Build and maintain conversion tracking using Meta Pixel, Google Tag Manager, and attribution tools
Dashboarding & Reporting: Own Looker Studio dashboards; provide client reporting with performance insights
Systems Integration: Ensure seamless data flow between ad platforms, CRM systems, and analytics tools
Team Leadership: Lead and develop PMA; provide clear strategic direction and skill development
Client Communication: Present performance insights and recommendations; raise issues proactively
Cross-Functional Collaboration: Coordinate with media buyers, copywriters, and creative to ensure execution of initiatives
Performance Monitoring: Establish processes for ongoing performance monitoring and optimization

Requirements

3 to 5+ years managing paid media with documented performance outcomes
Hands-on experience with high-ticket direct response funnels: book-a-call, webinar, VSL, or lead magnet models in coaching, consulting, education, or equivalent verticals
Understanding of full customer journey from cold traffic to closed sale
Comfortable with monthly budgets of $100,000+ and full accountability for outcomes
Funnel thinking across cold, warm, hot traffic
Tracking, analytics, AI fluency, and attribution systems (HYROS, Claude/ChatGPT, WebinarJam, Clarity, ClickFunnels, GoHighLevel)
Strong analytics and reporting skills; ability to turn a dashboard into clear next actions
Fluent English; strong client-facing written and verbal communication