Responsibilities

• Own day-to-day execution, optimization, and analysis of performance marketing channels like Meta, TikTok, and Pinterest while also supporting search channels like Google and YouTube.
• Develop and manage campaigns across audience, ad set, and creative levels, ensuring delivery against growth and efficiency targets.
• Support creative strategies capable of unlocking new scale in customer acquisition.
• Collaborate with brand and creative partners to shape assets that reflect Thuma’s aesthetic and voice, while driving measurable impact.
• Provide insight on paid social and search trends, formats, and platform innovations; evaluate and test new ad products and channels.
• Clearly communicate channel insights and learnings to internal stakeholders, influencing broader marketing and brand strategies.
• Work cross-functionally with brand, creative, analytics, and ecommerce teams to identify and unlock new growth opportunities.

Requirements

• 2+ years of experience managing paid social campaigns at scale, ideally in e-commerce or DTC environments.
• Proven track record of managing significant budgets and driving growth while staying within efficiency thresholds.
• Hands-on experience across Ads Manager platforms (Meta, TikTok, Pinterest, etc.).
• Data-driven marketer with a strong understanding of marketing attribution and the role of paid social in the broader customer journey.
• Strong collaborator who thrives on working across teams while also being able to execute independently.
• Analytical and detail-oriented with advanced skills in Excel/Google Sheets; comfortable synthesizing data into actionable insights.
• Clear communicator who can translate performance data into compelling stories for executives and cross-functional partners.
• A builder and optimizer with a strong testing mindset; curious and proactive in uncovering new ways to grow the business.
• At the forefront of marketing trends with a pulse on emerging media opportunities.
• Experience across paid search and offline channels is a plus.

Preferred

• Experience across paid search and offline channels is a plus.

Benefits

• Equity/401k: Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions
• Extras: 12 weeks of paid parental leave and company sponsored membership at One Medical
• Dream Setup: Apple Laptop, Airpod Pros, Magic Mouse, Magic Keyboard
• Flex Time: Run errands as needed, just get your stuff done
• Flexible PTO: We believe healthy, happy, relaxed people do better work
• Hybrid: Flexibility to work between your home and our office with everything you need to be successful in both
• Employee Discount: We provide an employee discount of 40% off all Thuma products
• Cell Phone Stipend: $100 per month to recognize that you will use your cell phone for work related things
• Commute Reimbursement: Up to $150 per month for your commute to our office
• Room Upgrade: A complimentary product credit when you start, worth up to $2,000