Performance Marketing Specialist

Honolulu, HI (Hybrid)

$50K/yr – $75K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi channel paid campaigns for hospitality clients with direct responsibility for strategy, optimization, and ROI across search, social, and partner platforms.

Channel ownership and optimization across major platforms with data driven reporting and client-facing insights.
Budget planning, A/B testing, and collaboration with creative to drive high performing assets.
Regular client updates and strategy recommendations that tie to business goals and ROAS targets.

Job Description

Responsibilities

Own and manage advertising platforms, aligning with objectives set by leadership, and devising strategies to achieve goals.
Strategize, execute, and continuously optimize campaigns across platforms like Google, Facebook, LinkedIn, Tripadvisor, Expedia, Booking.com, and other key advertising platforms.
Ensure campaigns are aligned with broader marketing and business objectives, focusing on maximizing ROI/ROAS.
Use tools like Google Analytics, Agency Analytics, Claude, or similar platforms to track and measure campaign performance.
Collaborate with account managers to provide clear, actionable insights on campaign performance, ensuring smooth communication with clients.
Present campaign results and strategic recommendations to clients and stakeholders in a compelling, data-driven manner.
Conduct A/B testing to refine ad copy, creative, targeting, and bidding strategies.
Monitor and manage budgets effectively, ensuring optimal resource allocation across campaigns.
Work closely with the creative team to develop high-performing assets that resonate with target audiences.
Regularly engage with clients, presenting campaign updates, insights, and recommendations in clear, actionable formats.

Requirements

Bachelor’s degree in Marketing, Analytics, or a related field.
2-5 years of experience in performance marketing or a similar role, with a demonstrated ability to manage paid campaigns across multiple platforms.
Proven experience in client-facing roles, with excellent communication and presentation skills (both written and verbal).
Expertise in analytics tools such as Google Analytics, Google Data Studio, and Excel/Sheets.
A data-driven mindset with strong problem-solving abilities.
Highly organized and detail-oriented, with the ability to manage multiple projects at once.

Preferred

Experience in scaling performance marketing campaigns.
Familiarity with marketing automation tools and CRM systems.
Ability to build automations and accelerate workflows using Claude and related API connections
Basic understanding of data architecture and website optimization principles.
Previous experience in the hospitality industry is a plus.