Responsibilities

• Build, launch, manage, and optimize Google Ads campaigns for HVAC, plumbing, electrical, and related home services brands.
• Manage search, Performance Max, display, remarketing, call campaigns, and landing page traffic strategies where applicable.
• Structure campaigns by service line, location, brand, market, and customer intent.
• Monitor budgets, bidding strategies, search terms, impression share, cost per lead, cost per booked job, and conversion quality.
• Identify wasted spend, negative keyword opportunities, low-quality traffic, and underperforming campaigns.
• Coordinate with web, SEO, and operations teams to ensure campaigns are supported by strong landing pages, tracking, and lead handling.
• Manage Google Local Services Ads accounts across multiple home services brands and locations.
• Support LSA setup, verification, licensing, insurance, background check coordination, service-area settings, business hours, job types, and profile optimization.
• Monitor lead volume, lead quality, response rates, rankings, reviews, disputes, budget pacing, and market coverage.
• Review and dispute invalid or low-quality LSA leads in a timely manner.

Requirements

• Proven experience managing paid media for HVAC, plumbing, electrical, or broader home services companies.
• Expert-level experience with Google Ads and Google Local Services Ads.
• Current Google Ads certifications required to support access and work within CMH’s MCC.
• Experience managing Microsoft Ads campaigns.
• Experience managing Meta/Facebook advertising campaigns.
• Experience with Thumbtack and premium lead-generation directories such as eLocal, Home Solutions, Ring Partner, Marchex, Angi / Angie’s List, or similar platforms.
• Strong understanding of call-based lead generation, booked-job conversion, local service demand, and emergency service marketing.
• Experience managing budgets across multiple locations, brands, markets, or service lines.
• Ability to analyze lead quality, not just platform-reported conversions.
• Strong understanding of keyword strategy, match types, negative keywords, search terms, bidding strategies, campaign structure, and budget pacing.

Preferred

• Experience working in a multi-brand, multi-location, or private equity-backed home services environment.
• Experience supporting paid media during acquisitions, market launches, rebrands, or new location rollouts.
• Familiarity with ServiceTitan, Marketing Pro, Scheduling Pro, Contact Center Pro, call attribution, lead source tracking, and booked-job reporting.
• Experience using capacity-aware marketing strategies tied to technician availability, scheduling capacity, or call center coverage.
• Experience managing Local Services Ads verification requirements, including insurance, licensing, background checks, service categories, and dispute workflows.
• Experience auditing vendor-managed paid media accounts and transitioning campaigns in-house.

Benefits

• 401(k) matching
• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance