Performance Marketing Specialist at Century Mechanical Holdings | USA | $95K/yr – $120K/yr

Century Mechanical Holdings

Performance Marketing Specialist

USA (Remote)

$95K/yr – $120K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel paid lead generation for home services, balancing high intent search, local services verification, and cross-brand coordination to drive qualified calls and booked jobs.

Google/LSA and Microsoft Ads: establish and optimize structures by service, location, and intent to maximize high-quality leads.
Budgets, bid strategy, and lead quality: monitor cost per lead, CPCs, and conversion quality across brands and markets.
Cross-functional execution: align campaigns with landing pages, tracking, call centers, and operations for tangible business outcomes.

Job Description

Responsibilities

Build, launch, manage, and optimize Google Ads campaigns for HVAC, plumbing, electrical, and related home services brands.
Manage search, Performance Max, display, remarketing, call campaigns, and landing page traffic strategies where applicable.
Structure campaigns by service line, location, brand, market, and customer intent.
Monitor budgets, bidding strategies, search terms, impression share, cost per lead, cost per booked job, and conversion quality.
Identify wasted spend, negative keyword opportunities, low-quality traffic, and underperforming campaigns.
Coordinate with web, SEO, and operations teams to ensure campaigns are supported by strong landing pages, tracking, and lead handling.
Manage Google Local Services Ads accounts across multiple home services brands and locations.
Support LSA setup, verification, licensing, insurance, background check coordination, service-area settings, business hours, job types, and profile optimization.
Monitor lead volume, lead quality, response rates, rankings, reviews, disputes, budget pacing, and market coverage.
Review and dispute invalid or low-quality LSA leads in a timely manner.

Requirements

Proven experience managing paid media for HVAC, plumbing, electrical, or broader home services companies.
Expert-level experience with Google Ads and Google Local Services Ads.
Current Google Ads certifications required to support access and work within CMH’s MCC.
Experience managing Microsoft Ads campaigns.
Experience managing Meta/Facebook advertising campaigns.
Experience with Thumbtack and premium lead-generation directories such as eLocal, Home Solutions, Ring Partner, Marchex, Angi / Angie’s List, or similar platforms.
Strong understanding of call-based lead generation, booked-job conversion, local service demand, and emergency service marketing.
Experience managing budgets across multiple locations, brands, markets, or service lines.
Ability to analyze lead quality, not just platform-reported conversions.
Strong understanding of keyword strategy, match types, negative keywords, search terms, bidding strategies, campaign structure, and budget pacing.

Preferred

Experience working in a multi-brand, multi-location, or private equity-backed home services environment.
Experience supporting paid media during acquisitions, market launches, rebrands, or new location rollouts.
Familiarity with ServiceTitan, Marketing Pro, Scheduling Pro, Contact Center Pro, call attribution, lead source tracking, and booked-job reporting.
Experience using capacity-aware marketing strategies tied to technician availability, scheduling capacity, or call center coverage.
Experience managing Local Services Ads verification requirements, including insurance, licensing, background checks, service categories, and dispute workflows.
Experience auditing vendor-managed paid media accounts and transitioning campaigns in-house.