Responsibilities

• Plan, build, launch, and manage paid campaigns across platforms, including Meta (Facebook/Instagram), Google, LinkedIn, TikTok, and others as relevant
• Run D2C campaigns for Brick Loot focused on customer acquisition, retention, and revenue growth
• Run B2B campaigns for Business Bricks focused on lead generation, pipeline development, and brand awareness among business buyers
• Manage and optimize campaigns continuously, including audience targeting, bidding strategies, ad creative, and budget allocation
• Ensure budgets are being spent efficiently and performance goals are being met across both brands
• Own weekly performance reporting across all paid channels, presenting key metrics and KPIs to leadership in a clear, actionable format
• Analyze campaign data week over week to identify trends, opportunities, and areas for improvement
• Track and report on metrics including ROAS, CPA, CPL, CTR, conversion rates, and pipeline contribution
• Maintain dashboards and reporting systems to provide ongoing visibility into paid media performance
• Translate data into insights and recommendations that inform strategy
• Develop and refine paid media strategies tailored to the distinct goals of a D2C brand and a B2B brand
• Conduct A/B testing on ad creative, copy, audiences, and landing pages to continuously improve performance
• Stay current on platform updates, industry trends, and best practices in performance marketing
• Collaborate with the marketing & sales team to ensure paid efforts are aligned with broader campaigns and initiatives
• Assist with email marketing campaigns as needed, including audience segmentation, scheduling, and performance reporting
• Support list management and basic automation workflows in coordination with the broader marketing team

Requirements

• 2–4 years of hands-on experience managing paid media campaigns
• Proven experience running both B2B and D2C paid campaigns (B2B experience is especially important)
• Deep proficiency in Meta Ads Manager and Google Ads; LinkedIn Ads experience strongly preferred
• Strong analytical skills with the ability to interpret data, identify patterns, and make optimization decisions
• Experience building and presenting weekly performance reports and KPI dashboards
• Familiarity with tracking, attribution, and pixel/tag implementation
• Highly organized, self-directed, and comfortable managing multiple campaigns and budgets simultaneously

Preferred

• Experience with TikTok Ads or other emerging paid platforms
• Familiarity with email marketing platforms (Klaviyo, Mailchimp)
• Experience using Google Analytics, Triple Whale, Northbeam, or similar analytics tools
• Knowledge of landing page optimization and CRO principles
• Experience marketing in e-commerce, consumer products, or the B2B gifting/branded merchandise space