Responsibilities

• Plan, design, and execute paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) to achieve performance targets.
• Oversee campaign setup, keyword strategy, ad copy, bid and budget management, and continuous optimization.
• Conduct A/B and split testing (including third-party tools) to improve ROI and conversion rates.
• Track and analyze performance metrics, providing monthly reports with actionable insights.
• Work with the marketing team and external partners to ensure technical SEO and SEM best practices are implemented.
• Use analytics tools (Google Analytics, HubSpot, Salesforce, etc.) to track performance, identify trends, and make data-driven improvements.
• Develop strategies to increase organic reach and reduce cost per acquisition.
• Collaborate with the creative and content teams to ensure ads and landing pages align with the brand voice and messaging.
• Provide feedback on visual and video creatives, ensuring high engagement and conversion potential.
• Support localized campaigns with bilingual marketing materials (English and Chinese).

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of hands-on experience managing paid media or growth marketing campaigns.
• Strong understanding of SEO/SEM, conversion rate optimization (CRO), and analytics.
• Proficiency with Google Ads, Meta Ads, HubSpot, Salesforce, and Google Analytics.
• Solid communication and presentation skills with the ability to translate data into actionable insights.
• A proactive, results-driven mindset with strong project management and collaboration skills.

Preferred

• Bilingual fluency in English and Chinese (written and spoken) preferred but not required.